The Information
Day 25 after signup
Think you know tech? Introducing The Information Polls
Five quick questions a day in our new app. Answer, then see how the industry voted.
Why it works
- Open with questions readers might already have, then show how the new product helps answer them.
- Explain the basic experience before presenting the download invitation, so readers understand what they will get.
- Keep the founder’s sign-off distinct from the product explanation, then place the subscription offer after the main launch message.
How it is built
- Reader-focused opening
- Poll examples
- App launch explanation
- Download invitation
- Founder sign-off
- Subscription offer
Email copy
You have questions. The Information readers have answers. Hello, Want to know which companies The Information readers think are overvalued and why? Are developers using more Astra or Claude this week? Today, we are rolling out an alpha version of a new app, The Information Polls. Every day it asks five quick questions on the biggest stories in tech. Answer, then see how the industry voted. Polls gives you the pulse on what more than a million readers of The Information think at this moment. That’s real-time data to help you diligence an investment, make a product leap, retool your talent plan and more. The Information Polls Scan the QR code below to download The Information Polls for free. iPhone & Android It’s also just fun. Five questions, a couple of minutes, and you’ll see how your answers compare with the rest of the industry. Download The Information Polls for free to answer today’s questions and see how everyone voted. Enjoy! Jessica E. Lessin Founder & Editor-in-Chief, The Information Free access covers the current five questions only. Want the whole week? Subscribers get the archive: every question and result from the past seven days, plus full access to The Information’s exclusive reporting on tech and finance. Subscribe and save 25% on your first year. Follow us Explore Our Newsletters Subscribe to The Information Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103