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Email examplesBrandsThe InformationNewsletter

The Information tech dealmakers newsletter

The email previews five stories about influential people and deals in tech, then promotes paid subscriptions with a discount. It also highlights subscriber resources and a related newsletter.

The Information

Day 25 after signup

Know who’s in the room: The investor behind Ramp and Cognition, Anthropic’s CEO counselor and Nvidia’s go-to dealmaker

From a low-profile investor to Nvidia's rising executive, the people steering tech's biggest bets.

Why it works

  • Lead with a clear editorial theme that ties the featured stories together.
  • Give each story a short, specific preview so readers can scan the roundup before reaching the subscription offer.
  • Place the main subscription call to action after the editorial value is established.

How it is built

  1. Editorial lead-in
  2. Five story summaries
  3. Subscription offer
  4. Subscriber product pitch
  5. Newsletter signup
  6. Footer links
Email copy

Hello, Some of the most influential people in tech barely show up in public. Their names don’t make the headlines, but their decisions shape who gets funded, who gets hired and which deals get done. We’re in the room well before these names go public. Knowing who is really calling the shots matters when you’re deciding where to invest, build or compete. Subscribe and save 25% on your first year. Take five recent stories from The Information’s reporters. The investor behind Ramp and Cognition Zach Frankel backed some of tech’s most valuable startups from the very start, and almost no one outside Silicon Valley’s inner circle knows his name. Founders say he’s more than an investor, and the people around him work to keep his profile low. The person behind Anthropic’s CEO Cami Clark has no title at Anthropic, but she’s one of the people Dario Amodei leans on most, and she helped bring one of its earliest investors to the table. Before that, she launched startups of her own. Sequoia’s new leaders go on offense Alfred Lin and Pat Grady took over at Sequoia Capital after a sudden leadership change, and they’ve since sent the firm’s partners out in force to win over AI founders, even at prices Sequoia once would have found too rich. Palo Alto’s CEO on a buying spree Nikesh Arora has bought dozens of companies at Palo Alto Networks, and with AI reshaping cyber threats he’s moving faster than ever. A couple of the bigger targets he went after never came together. Nvidia’s go-to dealmaker Nico Caprez was a pro ski racer before he joined Nvidia less than three years ago. Today he’s the executive its partners call first, and he’s also married to Jensen Huang’s daughter, Madison. Influence in tech doesn’t always come with a title. Who holds it, and how they got there, will shape what gets built and who gets funded. Before it’s everywhere, it’s in The Information. Subscribe for $299 and save 25% on your first year for reporting on the people and deals shaping tech, finance and AI. Subscribe now From The Information Pro IPO Tracker Which tech company goes public next? Follow nearly 80 companies on the road to an IPO, from Anthropic and OpenAI to Discord and Strava, with expected timing, valuations and outlook for each. Gain access to the IPO Tracker, 60+ org charts, proprietary databases, exclusive newsletters, subscriber-only events, and more by subscribing to The Information Pro for $749. Sign Up for Our Newsletter Two times/week Dealmaker By The Information Staff The Information’s reporters Valida Pau and Julia Hornstein give you the inside scoop on tech deals and dealmakers. Sign up Follow us Read anywhere Explore Our Newsletters Subscribe to The Information Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103

Brand
The Information
Industry
Other · Business and technology journalism
Type
Newsletter
Email
Newsletter
Sent
Day 25 after signup
Sent at
Wed, 1:04 AM UTC
From
The Information <hello@theinformation.com>
Sent with
Customer.io
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Breakdown

Main button
“Subscribe now”
Calls to action
1 button, 30 links
Length
480 words · 2 min read
Images
6, incl. a GIF
Layout
Multi-column · Balanced
Voice
Informative
Language
English
Fonts
Suisse Int\l Mono, Suisse Int\l Regular, Suisse Int\l Medium
Dark mode
No custom styles

Colors

  • #f32a52
  • #ffffff
  • #000000
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