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Email examplesBrandsThe InformationSale / discount

The Information subscription offer

Previews reporting on AI infrastructure financing and related industry developments, then promotes an annual subscription with a first-year discount. It also highlights the brand’s polling app and IPO tracker.

The Information

Day 32 after signup

CoreWeave’s debt reckoning, Nscale’s unbuilt data centers and lenders getting pickier on AI

CoreWeave’s debt has put AI’s lenders on edge. Subscribe for $299 and save 25%.

Why it works

  • Lead with a timely industry issue to give the offer an editorial context.
  • Organize story previews under clear themes so readers can scan several angles quickly.
  • Reinforce the subscription pitch after the previews, then separate other products into distinct sections.

How it is built

  1. AI financing introduction
  2. Subscription offer
  3. Three story previews
  4. Reporting value pitch
  5. App and tracker promotions
  6. Social links and footer
Email copy

Hello, Billions are pouring into AI infrastructure, but the financing behind the boom is becoming increasingly complex. The Information's deeply sourced reporting reveals who's funding the expansion, where the risks are building, and what it means for the future of AI. Subscribe now and save 25% on your first year to stay ahead. AI’s debt test CoreWeave, the cloud company that borrowed its way to the center of the AI boom, carries about $35 billion in debt, and its stock has been sliding. Our exclusive goes inside the Blackstone loan that started it all, and why CoreWeave has become a bellwether for the entire AI build-out. The builders behind the boom Nscale is heading to an IPO with $103 billion in contract commitments. What sits behind that number is why its IPO pitch is facing questions. Meanwhile, Anthropic is pushing partners, including former bitcoin miners, to switch on capacity sooner. Lenders and chipmakers step in Lenders are getting pickier, even on a data center built for Meta, and some of the biggest banks in the business are taking a harder look. Nvidia, meanwhile, is stepping in to back its customers, and a 35-year-old executive named Nico Caprez, who is also Jensen Huang’s son-in-law, is behind many of those deals. This isn’t speculation. It’s primary-source reporting on who is paying for AI, and who is getting nervous. Before it’s everywhere, it’s in The Information. Subscribe for $299 and save 25% on your first year and be the first to know. Subscribe now The Information Polls App Question of the day What share of US adults will regularly get news on TikTok by 2030? Download the app to vote on five quick polls a day, then see how the industry voted. From The Information Pro IPO Tracker Which tech company goes public next? Follow nearly 80 companies on the road to an IPO, from Anthropic and OpenAI to Discord and Strava, with expected timing, valuations and outlook for each. Gain access to the IPO Tracker, 60+ org charts, proprietary databases, exclusive newsletters, subscriber-only events and more by subscribing to The Information Pro for $749. Follow us Read anywhere Explore Our Newsletters Subscribe to The Information Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103

Brand
The Information
Industry
Other · Business and technology journalism
Type
Promotional
Email
Sale / discount
Sent
Day 32 after signup
Sent at
Wed, 1:11 AM UTC
From
The Information <hello@theinformation.com>
Sent with
Customer.io
All sale / discount email examples

Breakdown

Main button
“Subscribe now”
Calls to action
1 button, 30 links
Length
386 words · 2 min read
Images
6, incl. a GIF
Layout
Multi-column · Balanced
Voice
Informative
Language
English
Fonts
Suisse Int\l Mono, Suisse Int\l Regular, Suisse Int\l Medium
Dark mode
No custom styles

Colors

  • #f32a52
  • #ffffff
  • #000000
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