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Alibaba’s AliExpress Tests Membership Program in Challenge to Amazon
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Sep 30, 2026 AliExpress, Alibaba Group’s international e-commerce site, is testing a new VIP membership program in some markets, as it tries to attract and retain high-spending customers in a challenge to Amazon, according to a person with direct knowledge of the efforts. The VIP program, called Elite, is available on an invitation-only basis to customers who have spent more than $800 a year on AliExpress purchases, the person said. The company is piloting the program in Australia, the U.K., Germany and Spain, and plans to bring it to more European markets as well as South Korea next month, they added. Read the full article Alibaba’s AliExpress Tests Membership Program in Challenge to Amazon By Juro Osawa Related articles Tesla’s Optimus Hits Snags in Hands, Suppliers as Scale-Up Begins By Qianer Liu and Grace Kay Anthropic Seeks Palantir-Style Voting Control for Seven Co-Founders Ahead of IPO By Cory Weinberg, Valida Pau and Julia Hornstein Google Nears Release of Flagship Gemini 4 AI Model By Laura Bratton Inside the Drama Behind a Biology Contest That Pits OpenAI Agents Against Humans By Amy Dockser Marcus Follow us Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103