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Email examplesBrandsThe InformationEvent invite

The Information WTF Summit event invitation

Invites readers to The Information’s WTF Summit in Yountville and makes the case through its attendees, candid conversations, and distinctive event experiences. Closes with a ticket CTA and an annual subscription offer that includes a ticket discount.

The Information

Day 11 after signup

5 Reasons to Join WTF in Three Weeks

Join The Information in Napa for candid interviews with the leaders building across tech, media and finance.

Why it works

  • Lead with the event date and a clear reason to attend so readers quickly understand the invitation.
  • Build the case with concrete attendee and experience details rather than relying on a generic event pitch.
  • Keep the primary ticket action distinct from a secondary subscription offer to make both choices easy to scan.

How it is built

  1. Event countdown and date
  2. Summit positioning
  3. Five reasons to attend
  4. Brand journalism connection
  5. Ticket call to action
  6. Subscription discount offer
  7. Partners and footer
Email copy

Hello, The countdown to WTF Summit 2026 is on. Join us October 27 in Yountville for The Information’s flagship gathering of women shaping tech, media and finance. For eight years, WTF has brought together a room that's hard to replicate: founders building the next generation of companies, executives from Uber, Goldman Sachs, Arm, Google & more, investors, and operators, journalists and cultural leaders influencing what comes next. It’s intimate by design, ambitious by nature—and built for the conversations that rarely happen on a traditional conference stage. It’s also an extension of what The Information does every day: getting close to the people and decisions shaping business, asking sharper questions, and going beyond the public narrative. At WTF, that journalism comes off the page and into the room. Five reasons to be in the room: The people you’ll meet. WTF brings together an unusually connected mix of founders, CEOs, investors, operators, creators and executives across tech, media and finance. Come for the speakers; leave with a much bigger circle. The conversations you won’t hear anywhere else. No polished talking points. No panels built around jargon. Expect candid conversations about the decisions, inflection points, power dynamics and occasional failures behind ambitious careers and companies. At WTF, the audience is part of the conversation. The WTF Library. One of our favorite traditions: a curated collection of books by brilliant women that you can take home. Think of it as your reading list for the flight back—and the months that follow. The WTF Shop. A tightly edited mix of standout women-led brands across fashion, jewelry, beauty and beyond. Consider it the rare conference shopping break you’ll actually look forward to. Yountville in the fall. Sunny weather, memorable meals al fresco and room to think big—all a world away from the boardroom. WTF has never been about simply putting more women onstage. It’s about getting the right women in the room together—the ones building, investing, leading, creating and deciding what happens next. We’ll see you in Yountville. Join us at WTF Summit 2026 Subscribe to The Information Annual and unlock a $200 discount on tickets. Your subscription also gives you access to award-winning journalism, 8+ newsletters, our charts and data library, the daily TITV streaming show, The Information app and everything you need to stay ahead in tech and finance. Presenting Partner Premier Partner Supporting Partners Follow us Download our app Explore Our Newsletters Subscribe to The Information Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103

Brand
The Information
Industry
Other · Business and technology journalism
Type
Promotional
Email
Event invite
Sent
Day 11 after signup
Sent at
Tue, 9:41 PM UTC
From
The Information <hello@theinformation.com>
Sent with
Customer.io
CountdownSocial proof
All event invite email examples

Breakdown

Calls to action
0 buttons, 24 links
Length
429 words · 2 min read
Images
8, incl. a GIF
Layout
Multi-column · Balanced
Voice
Professional
Language
English
Fonts
Suisse Int\l Mono, Helvetica, Suisse Works
Dark mode
No custom styles

Colors

  • #f32a52
  • #ffffff
  • #000000
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