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Email examplesBrandsThe InformationSale / discount

The Information subscription offer email

The Information leads with a story about Applied Intuition, then promotes discounted annual subscriptions with a list of subscriber benefits. It also highlights popular articles and newsletter signups.

The Information

Day 18 after signup

Applied Intuition Fields Offers at $30 Billion Valuation

Read the latest article from The Information. Subscribe today and save 25% on all of our business, tech and finance reporting.

Why it works

  • Open with a timely story to give readers a clear editorial reason to engage before presenting the subscription offer.
  • Explain the value of subscribing before showing plan prices, so readers can connect the cost with specific benefits.
  • Keep secondary content below the main offer, where article recommendations and newsletter signups provide useful next steps.

How it is built

  1. Dated article teaser
  2. Read article button
  3. Subscription benefits
  4. Plan pricing and buttons
  5. Popular article roundup
  6. Newsletter signup and footer
Email copy

October 13, 2026 Applied Intuition, a maker of software for autonomous cars, has fielded offers at a $30 billion valuation. Read or listen to the full article Applied Intuition Fields Offers at $30 Billion Valuation By Stephanie Palazzolo With a Pro subscription, you'll have access to award-winning reporting, plus: Annual Pro Join subscriber-only live conversations with industry experts. 60+ Company Org Charts Proprietary Databases (Generative AI, Creative Economy, etc.) Special Research Projects (Tech IPO Tracker, The Next GPs, etc.) Weekly Data Analysis Newsletter Invitation to Exclusive Events Deep Research (AI tool for instant answers from exclusive reporting) In-Depth Tech & Finance Journalism Top-Tier Subscriber Network Share 3 Free Reads of Each Article Exclusive Video Content Informative Partner Content Access to The Information App Pro Subscription $749 $999 / Year Subscribe Annual Subscription $299 $399 / Year Subscribe Popular articles The Big Read Shroud of Secrecy Cloaks Star Investor Behind Cognition, Ramp By Jemima McEvoy GPUs in the Wine Cellar: Why Techies Are Hoarding AI Compute in Their Homes By Nick Wingfield and Aaron Tilley Exclusive Nvidia to Invest in Chip Rival d-Matrix as Its Challengers Choose Partnership By Phoebe Liu and Valida Pau Exclusive How Microsoft’s New Office Chief Fixed Copilot and Won Over Nadella By Aaron Holmes Sign Up for Our Newsletters Every Monday (subscribers only) AI Infrastructure By The Information Staff Stay ahead of the AI infrastructure wars. Ann Davis Vaughan covers how tech titans are disrupting the energy sector and becoming accidental industrial giants to compete on the AI model battlefield. Sign up Every Wednesday (subscribers only) The Information Finance By The Information Staff Context and explanation for the biggest investments in the industry, with a particular focus on the funding of artificial intelligence. Sign up Follow us Read anywhere All our newsletters Subscribe now Gift subscription Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103

Brand
The Information
Industry
Other · Business and technology journalism
Type
Promotional
Email
Sale / discount
Sent
Day 18 after signup
Sent at
Tue, 5:09 PM UTC
From
The Information <hello@theinformation.com>
Sent with
Customer.io
All sale / discount email examples

Breakdown

Main button
“Read or listen to the full article”
Calls to action
3 buttons, 36 links
Length
320 words · 1 min read
Images
11, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Suisse Int\l Regular, Helvetica, Suisse Screen Regular
Dark mode
Custom dark styles

Colors

  • #f32a52
  • #ffffff
  • #000000
  • #f0ece5
  • #fec6cc
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