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Email examplesBrandsTarteSeasonal campaign

Tarte Halloween makeup campaign

A Halloween-themed campaign built around a playful wild-animal look. It also highlights a first-order VIP discount and includes the offer terms in the footer.

Tarte

Day 15 after signup

Your Halloween look? Spotted. 🐆

go WILD

Why it works

  • Use a seasonal subject line with a playful visual pun to make the campaign theme immediately clear.
  • Pair the seasonal hook with a straightforward first-order incentive, while keeping detailed eligibility terms in the footer.

How it is built

  1. Halloween campaign theme
  2. VIP discount offer
  3. Navigation links
  4. Offer terms and footer
Email copy

Can't see images? click here Become a Tarte VIP & take 15% off* your first order ✨ my account | FAQs | contact us | privacy *15% off your purchase when you sign up for tarte™ VIP only valid on www.tarte.com. Must enter code VIP15 at checkout. Discount can only be applied one time per customer. Must be logged in to your tarte™ VIP account. Cannot be combined with any other promo codes/offers/discounts. Offer valid only on in-stock items, no rain checks. Offer not valid on previous purchases. Not valid for cash or credit. Offer subject to change at any time and without notice. Exclusions apply - select items are not eligible for promotion/discount and will be marked as ineligible on their product page. eGift cards are not eligible for promotion/discount. Additional fees for tax, duties, VAT, government fees, and/or shipping may apply. tarte™ has the right to cancel any orders due to unauthorized use of our website or violation of our Terms of Use. *Free Shipping is valid only at www.tarte.com on U.S. orders of $40 USD or more. No promo code is necessary, the discount is applied automatically at checkout for qualifying purchases of $40 or more before taxes, shipping upgrades, or other fees. Free shipping applies to standard shipping only. Additional fees for tax, VAT, duties, government fees, and/or expedited shipping may apply. Offer subject to change at any time and without notice. Tarte has the right to cancel any orders due to unauthorized use of our website, technical error, or violation of our Terms of Use. †For more information on virtual try-on, please see our Terms & Conditions. *Source: Circana, U.S. Prestige Beauty Total Measured Market, Makeup Sales, FY ‘25 This email was sent to you@example.com by Tarte Inc. 1375 Broadway, Suite 800 | New York, NY | 10018 if you no longer wish to receive emails from tarte, you may unsubscribe

Brand
Tarte
Industry
Ecommerce · Cosmetics
Type
Promotional
Email
Seasonal campaign
Sent
Day 15 after signup
Sent at
Sun, 4:37 PM UTC
From
tarte <email@email.tartecosmetics.com>
Discount code
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 35 links
Length
321 words · 1 min read
Images
23, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Arial, helvetica neue, Kanit
Dark mode
No custom styles

Colors

  • #ffffff
  • #4a444e
Light emails

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