STAT Search Analytics
Day 20 after signup
Big wins and new ways to tackle AI search
How Screaming Frog boosted clicks by 25%, plus fresh insights on AI search measurement
Why it works
- Lead with a concrete customer result to make the topic immediately relevant and give readers a reason to explore the related story.
- Group varied resources into clearly labeled sections so readers can scan and choose what interests them.
- Use a distinct call to action for each resource, making the next step clear without forcing the entire issue into one promotion.
How it is built
- Customer success story
- Webinar recording
- Educational content
- Upcoming events
- Recommended reading
Email copy
HOW SCREAMING FROG INCREASED CLICKS BY 25%. What does it take to turn SERP data into measurable results? For UK-based SEO agency Screaming Frog, STAT’s daily tracking, historical data, and AI Overview insights help the team make smarter decisions for their clients. And the results speak for themselves: one client saw a 25% increase in clicks after optimizing content based on competitor citations in AI Overviews. CONTINUE READING . ON-DEMAND WEBINAR ADAPT YOUR STRATEGY FOR AI SEARCH. As AI search continues to evolve, so do the challenges of measuring performance. Earlier this month, STAT’s Director of Search Product Strategy, Tom Capper, joined Search Engine Journal to explore the limitations of traditional search measurement, what to prioritize when measuring AI search, and practical ways to tackle today’s biggest measurement challenges. Stream now to learn how to start measuring your brand’s AI search performance. WATCH THE RECORDING . MOZ BLOG WHAT THE HECK IS NLWEB? What exactly is NLWeb, and how does it work? In this Whiteboard Friday, learn how NLWeb uses your existing structured data to prepare for the agentic web. GET THE 411 MAKE AI WORK SMARTER. Using AI is one thing. Making it work smarter over time is another. Discover how to build repeatable AI workflows that learn, improve, and drive real results. LEARN MORE . UPCOMING EVENTS HERE'S WHERE TO FIND US NEXT. • November 13: MozCon Live in London, London, UK (get 50% off tix here!) • December 9: GEO Conference, San Francisco, US . MONTHLY ROUND-UP STUFF WE'RE READING. Google removes AI Overviews labels on some AI Overviews. Search Engine Roundtable What makes B2B influencer content effective right now? TopRank Marketing Beyond keywords: How ChatGPT ads fit into the modern marketing ecosystem. Amsive Why you rank in Google but don’t appear in AI answers. Go Fish Digital Meta Muse: How agentic AI could reshape the customer journey. DAC Group . Moz 360 Park Avenue South, New York, NY 10010 USA You are receiving this email because you subscribed to receive information from STAT. Privacy Policy | Unsubscribe .