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🚢 Scrunch Shipped: October Edition
Everything new in one skim: the AI search maturity model, Agent Pages, Scrunch in SitecoreAI, and our Q3 industry lookback.
Why it works
- Open with a concise preview of the issue’s main topics so readers can quickly see what is inside.
- Group related updates into clearly labeled sections, then give each item a direct next step such as reading documentation or registering for an event.
How it is built
- Issue introduction
- Maturity model feature
- Product launch updates
- Recent changes roundup
- Industry trends lookback
- Upcoming events
- Reply invitation
Email copy
Welcome to Scrunch Shipped, a monthly rundown of product updates shipped in the last 30 days. Plus a new maturity model, our Q3 industry lookback, and the November Product Webinar. In this edition: Benchmark your brand with our AI search maturity model · Product launches for Agent Pages, Scrunch in SitecoreAI, Enhanced AI Referrals · Q3 AI search trends lookback The AI search maturity model See how far your AI search program has come, and how to level up. 91% of marketers say they have a clear, documented AI search strategy. More than half aren't sure it's any good. So we built a framework teams can actually use: 5 phases, from barely started to best-in-class. Our free assessment app shows you which phase you're in today and where to focus next. Enter your domain, answer a few quick questions while it scans your site, and see where you stand. Scan my site 👉 https://scrunch.com Agent Pages Deliver an AI-optimized version of your website to AI agents at the edge, with zero change for humans. Agent Pages strips out the code and technical clutter that trips up AI crawlers. Pair it with Site Optimization to go further, restructuring and enriching your content for AI with data-backed, brand-approved updates. Launch post & product demo 👉 https://scrunch.com Scrunch in SitecoreAI Turn data insights into published pages where your content already lives. Scrunch and Sitecore serve up suggestions, you stage content with a click, your team approves every change, and updated content gets reviewed and rescored. Launch post 👉 https://scrunch.com Enhanced AI Referrals See what AI traffic does on your site, not just that it showed up. Explore more GA4 engagement and conversion data, like new versus returning users, engagement, and conversion rate, with conversions broken down by type and AI platform. Conversion events follow your GA4 setup, including sign-ups, leads, and application starts. More that shipped recently... Turn Signals into action in the tools you already use. Scrunch now integrates with Zapier, so a Signal can trigger a workflow anywhere your team works. Read the docs → See the exact page behind every citation. Explorer’s Citation URL breakdown now shows the exact cited page, with history backfilled for your existing charts. Read the docs → Pull Site Optimization and Signals data into your own reporting. New API endpoints cover page audit scores, optimization opportunities, recommendations, and Signals, and the Looker Studio connector now matches Explorer’s field names. Read the docs → ----- Catch the rest of what’s shipped over on our changelog → Q3 2026 industry lookback While you were busy prepping for 2027, AI platforms were cracking down on AI slop, ghosting Reddit, making AI agents mainstream, and more. Here’s what mattered: Personal AI agents went mainstream. Grok Bot, Muse, dots, and Instinct’s $10B valuation took agents from demo to download. Google’s spam update made slop artists sweat. Every spam update is another strike against generating your way to visibility. Reddit fell off a cliff in ChatGPT. Treat your citation mix like a portfolio, not one stock. Dig deeper with the full Q3 digest → Upcoming events Don’t miss our next Product Webinar Thursday, November 5 at 9:30 AM PT (12:30 PM ET). A live walkthrough of what's coming next and Q&A with the product team. 30 minutes. Save your seat → Catch us at Sitecore Symposium: Nov 10–12 in Orlando At Symposium, you'll see how Sitecore and Scrunch help brands turn AI visibility into action, from understanding how they show up to improving the signals, content, and experiences that influence whether they get found, trusted, and chosen. Get your tickets → That's all for this update. Reply to this email and tell me what you'd like us to build next. It goes straight to the product team. -Kevin -- Kevin White Growth @ Scrunch Scrunch, 134 W 26th Street, Suite 1140, New York, NY 10001, USA Unsubscribe Manage preferences