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Email examplesBrandsSpartanSeasonal campaign

Spartan Early Black Friday race pass offer

Spartan promotes discounted race passes for upcoming events, letting customers lock in a price and choose their race later. It also highlights savings on Trifecta and season passes, with limited-time deadlines.

Spartan

Day 49 after signup

Lock in your 2027 race. Choose the date later.

Early Black Friday is HERE

Why it works

  • Lead with a timely seasonal hook, then make the offer concrete by listing prices for each race distance.
  • Explain the practical flexibility of buying now and choosing an event later before asking readers to select a pass.
  • Use short benefit lists and repeated calls to action to help readers compare pass options and move to the relevant next step.

How it is built

  1. Urgent seasonal headline
  2. Race pass price options
  3. Primary pass call to action
  4. Trifecta pass benefits
  5. Pass selection call to action
  6. Heat type explanations
  7. Terms and offer deadline
Email copy

DON'T WAIT FOR JANUARY It’s the best time of year to commit to your next challenge. Race a Sprint or Stadion for $79, a Super for $89, a Beast for $99, or an Ultra for $109. Lock in your race distance at a fixed Early Black Friday price and choose your event later. Secure your Flex Pass before November 22. SECURE YOUR FLEX PASS A Trifecta is the ultimate Spartan challenge. Complete three races in a single year (Sprint, Super and Beast) and earn the coveted Trifecta medal. With a 2027 Trifecta, Season or Ultra Season Pass, you can: ➡ Race all three distances anywhere in the country ➡ Lock in your preferred heat type: Open, Age Group or Elite ➡ Save money compared to buying each race individually ➡ Secure your spot now and choose your events later Get your Trifecta Pass for $100 off or your Season & Ultra Season Pass for $150 off before this offer ends at the end of the month. CHOOSE YOUR PASS LEVEL UP IN 2027 Your Flex Pass works for Open, Age Group or Elite heats, so you race the way you want. Race at your pace with friends. Help is allowed, finishing is the goal. LEARN MORE Compete against your age category for a spot on the podium. LEARN MORE The earliest start, referees on course and the fastest field. LEARN MORE TRAIN EAT APP TEAMS Terms & Conditions: US & Canada only. Fixed Price Race Passes are valid for a corresponding 2026 or 2027 US & CA Sprint, Stadion, Super, Beast, Ultra, Trail 10K, Trail Half-Marathon races. Passes are single-use only, valid for Open, Competitive, Age Group, or Elite heats. This offer is only available for new event purchases and cannot be retroactively applied or combined with any other offers, including GovX, Spectator tickets, Season Passes, Trifecta Passes, Exit Tent, or 2026 Race Passes. Passes cannot be applied to any World Championship Event or Heat. Price subject to applicable processing fees and taxes. A Fixed Price Race Pass is non-transferable and non-refundable, and its value cannot be exchanged for credit or voucher. Additional Offer: $100 off Trifecta Passes. Discount automatically applied at checkout. Offer expires 22nd November 2026 at 11:59 PM PT. Fixed Price Race Pass must be redeemed by 31st December 2027. Please add spartan@ml.spartan.com to your address book. This mailing was sent to you@example.com because you signed up to receive email from Spartan. For more information about Spartan privacy practices, see our online privacy statement. View Online | Unsubscribe © 2026 Spartan Race, Inc., 234 Congress St., Boston, MA 02110

Brand
Spartan
Industry
Ecommerce · Obstacle course racing
Type
Promotional
Email
Seasonal campaign
Sent
Day 49 after signup
Sent at
Fri, 8:08 PM UTC
From
Spartan <us@ml.spartan.com>
All seasonal campaign email examples

Breakdown

Main button
“SECURE YOUR FLEX PASS”
Calls to action
5 buttons, 25 links
Length
428 words · 2 min read
Images
6
Layout
Single column · Balanced
Voice
Urgent
Language
English
Fonts
Montserrat, Arial, Arial Black
Dark mode
No custom styles

Colors

  • #ff0000
  • #000000
  • #cccccc
  • #f0f0f0
Red emailsDark emails

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