Source of Sources
Day 0 after signup
Welcome to SOS!
Add peter@sourceofsources.com to your contacts. Your first media queries arrive within 24 hours.
Why it works
- A personal note from the founder makes the welcome feel direct while giving context for the service.
- Explain what subscribers will receive and how often before describing the best way to participate.
- Put practical inbox instructions and clear participation expectations in a scannable closing section.
How it is built
- Welcome headline
- Founder introduction
- Service cadence overview
- Reply guidance
Email copy
✓ You’re In. Welcome to the Source of Sources community. Hi there, [First name], My name is Peter Shankman, and I want to personally thank you for signing up for Source of Sources. I want to tell you a little about how SOS works, what you can expect, and how to best use it. First off, SOS will always be free. It always has. Ever since I created Help a Reporter Out — my first company (which I sold back in 2010) — I’ve always wanted to help people, make things easier, and have fun while doing it. Source of Sources is my latest iteration of doing just that. Here’s the deal. You’ll receive two emails from me per day, usually around 6:30am and another around 1:30pm. They’ll contain queries from journalists — typically 10–15 per email, sometimes more if there’s a rush. If there’s really a rush, you might occasionally receive a third. But we’ve learned that two emails a day is usually enough. All you have to do is read the email and find a query that fits your knowledge. If you find one, simply reply directly to the reporter in the email. Reporters depend on Source of Sources to get the sources they need as quickly as possible. That means they’re looking for high-quality responses, fast. They do not want AI clickbait. They do not want off-topic pitches. They do not want responses that don’t help them. Reply with the information they need before their deadline and you’ll have a solid chance of earning meaningful press. If you pitch off-topic, send AI-generated garbage, or waste their time, you’ll annoy the reporter — and if it gets back to me, you’ll be banned from using Source of Sources. Pitch well. Give reporters what they want. And Source of Sources will continue to be the premier place for journalists and sources to connect. Any questions? Just reply. All the best, Peter Shankman www.shankman.com PS: In addition to founding Source of Sources, I’m also a global corporate keynote speaker. Feel free to connect with me on LinkedIn, Instagram, and Threads. How to Ensure You Get Our Emails To make sure our daily media queries reach your inbox (and don’t end up in spam or promotions), please add this address to your contacts: peter@sourceofsources.com Gmail: Click the sender’s name → “Add to contacts.” Outlook: Right-click the email → “Add to Outlook Contacts.” Apple Mail: Click the sender → “Add to Contacts.” Yahoo: Click “Add to Contacts” at the top of the email. If this email is in spam or promotions, move it to your inbox and mark it “Not Spam.” Your first media query will arrive within 24 hours, Monday–Friday. What to Expect You’ll receive up to two emails per day, and occasionally three, with media queries from journalists across top outlets. Only reply to queries where you truly have expertise. Off-topic or spammy replies will result in immediate removal from the list. We respect your inbox. You can unsubscribe at any time if it’s not the right fit. Source of Sources Privacy Policy | Terms of Service | Unsubscribe