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Hi there, [First name],
My name is Peter Shankman, and I want to personally thank you for signing up for Source of Sources. I want to tell you a little about how SOS works, what you can expect, and how to best use it.
First off, SOS will always be free. It always has. Ever since I created Help a Reporter Out — my first company (which I sold back in 2010) — I’ve always wanted to help people, make things easier, and have fun while doing it. Source of Sources is my latest iteration of doing just that.
Here’s the deal.
You’ll receive two emails from me per day, usually around 6:30am and another around 1:30pm. They’ll contain queries from journalists — typically 10–15 per email, sometimes more if there’s a rush. If there’s really a rush, you might occasionally receive a third. But we’ve learned that two emails a day is usually enough.
All you have to do is read the email and find a query that fits your knowledge. If you find one, simply reply directly to the reporter in the email.
Reporters depend on Source of Sources to get the sources they need as quickly as possible. That means they’re looking for high-quality responses, fast. They do not want AI clickbait. They do not want off-topic pitches. They do not want responses that don’t help them.
Reply with the information they need before their deadline and you’ll have a solid chance of earning meaningful press.
If you pitch off-topic, send AI-generated garbage, or waste their time, you’ll annoy the reporter — and if it gets back to me, you’ll be banned from using Source of Sources.
Pitch well. Give reporters what they want. And Source of Sources will continue to be the premier place for journalists and sources to connect.
Any questions? Just reply.
All the best,
Peter Shankman
www.shankman.com
PS: In addition to founding Source of Sources, I’m also a global corporate keynote speaker. Feel free to connect with me on
LinkedIn,
Instagram, and
Threads.
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