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Email examplesBrandsSmile MakersWelcome

Smile Makers welcome email

Welcomes new subscribers with a first-order discount and an introduction to the brand’s sexual wellness products. It also highlights customer reviews, a product quiz, free shipping, and loyalty rewards.

Smile Makers

Day 0 after signup

Welcome, hi, hello 🎈

15% off inside...

Why it works

  • Lead with a clear first-order incentive so new subscribers immediately see a reason to shop.
  • Build trust after the offer by pairing the brand story with customer reviews and recognizable press mentions.
  • Offer several relevant next steps, such as browsing products, taking a quiz, and joining the loyalty program.

How it is built

  1. Shipping offer banner
  2. Welcome discount
  3. Brand mission introduction
  4. Product and quiz links
  5. Customer reviews
  6. Loyalty program details
  7. Press and footer links
Email copy

FREE DISCREET SHIPPING OVER $70 🎉 Welcome! Enjoy 15% off* your first order. 59ND-SLCH-ZLMY Shop now Expires on Nov 24, 2026 The fun starts here. At Smile Makers, our mission is to inspire you to discover yourself, joyfully. Our self-care essentials are made to bring comfort, confidence, and pleasure to your routine. With just 11 vibrators (yes, just 11!) and a handful of wellness extras, we keep things simple, thoughtful, and seriously fun. Shop vibrators Shop wellness Loved around the 🌍. From Aus to France (ooh la la), Japan to the USA—our joyful approach to sexual wellness has reached thousands of people over the past decade. We ship globally and are trusted by icons like Sephora, Ulta Beauty, and Goop. And now, you’re part of the Smile Makers world, too. Eeep! Take our product quiz Feel-good vibes. Vibes of the Week "Don't leave this on your wish list, invest in your self care. I couldn't believe I had waited so long to prioritize my pleasure!" Discover The Artist "Though it's beautiful, its aesthetics are far outshone by its performance. Curious about the squeeze sensor? Friend... you'll not regret it." Discover The Whisperer "Umm okay I’m not sure what I was expecting, but this thing is AMAZING. Honestly the absolute perfect size. It is so unbelievably quiet too." Discover Generous Gel "Hands down my favourite lubricant! I love that it doesn’t have an overpowering scent + it never feels too thick and sticky or too oily." Discover Just for being you. With Pleasure Perks, our loyalty program, you’ll earn points every time you shop, share, or show us some love—then turn them into rewards. Simple as that. Btw, joining us over on Instagram earns you 10 points! 👀 AS SEEN IN VOGUE, COSMO, WOMEN'S HEALTH, WIRED + MORE *15% off orders over $60 USD. Threshold differs per market. Loyalty program Give $10, get $10 Free sex ed Please do not reply to this e-mail. Smile Makers, 8 Marina Boulevard #05-02, Singapore 018981, Singapore Copyright © 2021 Smile Makers, All rights reserved. Edit preferences or Unsubscribe

Brand
Smile Makers
Industry
Ecommerce · Sexual wellness
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Tue, 2:20 PM UTC
From
Smile Makers Collection <hello@smilemakerscollection.com>
Sent with
Mailgun
Discount codeSocial proofFree shipping
All welcome email examples

Breakdown

Calls to action
0 buttons, 35 links
Length
341 words · 1 min read
Images
11
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Inter, Arial, Open Sans
Dark mode
No custom styles

Colors

  • #ff8da1
  • #f5fbfa
  • #fdab9f
  • #c0656c
  • #343434
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