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Email examplesSequencesSmalls

Smalls welcome series

4 emails over 14 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 3First email
    Email 1 · OnboardingNo one likes hairballs. Especially not your cat.Here’s 50% off for you and fewer hairballs for them.
  2. Day 74 days later
    Email 2 · OnboardingFood so fresh, it speaks for itself.Rave reviews from real cat parents.
  3. Day 125 days later
    Email 3 · OnboardingHealthy weight starts with Smalls.Here’s 50% off to help your cat maintain a healthy weight.
  4. Day 142 days later
    Email 4 · OnboardingShiny coat? Check. Zoomies? Check.The small everyday clues that point to a healthy, happy cat.

What each email does

  1. Day 3First emailOnboardingNo one likes hairballs. Especially not your cat.Smalls explains how its moisture-rich cat food may help prevent hairballs and keep cats hydrated. It offers the new subscriber 50% off and provides customer support and FAQ links.
  2. Day 74 days laterOnboardingFood so fresh, it speaks for itself.Smalls uses cat-parent testimonials and a meal-count milestone to encourage new subscribers to try its food with a 50% off offer. It also points readers to more reviews and customer support.
  3. Day 125 days laterOnboardingHealthy weight starts with Smalls.Smalls explains how its fresh cat food can support healthy weight and muscle, then encourages a first purchase with a 50% offer. It highlights protein, low carbohydrates, and portioning, with customer support details at the end.
  4. Day 142 days laterOnboardingShiny coat? Check. Zoomies? Check.Explains how fresh food may support cats’ digestion, energy, and coat health, then offers a discount to try it. A veterinary advisor’s endorsement adds credibility, and a concierge contact offers help.

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