Sleep Number
Day 18 after signup
Sleep Cooler, Longer, Deeper
Refreshing Sleep Could Be Yours
Why it works
- Lead with a clear customer benefit to make the email’s theme immediately apparent.
- Use preview text to reinforce the subject’s promise without simply repeating it.
- Keep contact and preference options easy to find in the footer.
How it is built
- Benefit-led subject
- Aspirational preview
- Brand and contact footer
- Email preference links
Email copy
WARRANTY CONTACT US BLOG 1-888-548-9512 ©2026 SNBR Inc. and Sleep Number Retail Corporation; SLEEP NUMBER, SELECT COMFORT, SLEEPIQ, and the Double Arrow Design are registered trademarks of SNBR Inc. SNBR Inc. | 1001 Third Avenue South | Minneapolis, MN 55404 Terms of use Privacy Want to change how you receive these emails? You can update your preferences or unsubscribe from this list. -