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Email examplesBrandsSleep NumberSeasonal campaign

Sleep Number Black Friday sale email

Announces a Black Friday promotion with savings on Sleep Number products. The message frames the offer around finding a firmer or softer sleep experience and includes promotion dates and restrictions.

Sleep Number

Day 31 after signup

💥 Black Friday Sale Starts Now 💥

Sleep Firmer Or Softer & Save

Why it works

  • Tie a seasonal sale to a customer need—in this case, choosing a firmer or softer sleep feel—rather than relying only on the discount.
  • Make the offer period and restrictions available so readers can understand when and how the promotion applies.

How it is built

  1. Sale announcement
  2. Sleep comfort angle
  3. Savings offer
  4. Promotion details
Email copy

WARRANTY CONTACT US BLOG These promotions are not valid with other discounts, offers or on clearance/closeout items or previous purchases. Savings off full retail price. Restrictions may apply. Prices subject to change without notice. Offers valid 11/3/26 at 12:00 a.m. PT – 12/7/26 11:59 p.m. PT. Pictures may represent features and options available at additional cost. Prices higher in AK and HI. Not all bed models are displayed in all stores. Beds and bases not available for in-store pickup. Additional, non-refundable shipping and delivery fees apply unless otherwise stated. Shipping and delivery fees do not include return shipping. Free shipping on bedding applies only to UPS shipments within the 48 contiguous states. Excludes DualTemp® layer. *Excludes True Temp™ Zone Collection. Save 10% on the ComfortMode™ Collection, 20% on the ComfortNext™ Collection and 25% on the Climate™ Collection. No returns or exchanges on any adjustable base. †Second item must be of equal or lesser value. In the event of an exchange, both items must be exchanged or the full retail value of the discounted item will be deducted from the value of exchanged items. **By signing up for and participating in Sleep Number® Rewards text alerts program, you agree to receive periodic marketing messages at the mobile number that you provided to Sleep Number at the time of joining. These periodic marketing messages may be sent through an automatic telephone dialing system. You are not required to opt-in to receive text alerts as a condition of making a purchase. Message and data rates may apply. If you no longer wish to receive text alerts, text STOP to 94564 to opt-out. See Terms of Use for the complete text alerts program. All information provided to Sleep Number is subject to Sleep Number's Privacy Policy. 1-888-548-9512 ©2026 SNBR Inc. and Sleep Number Retail Corporation; SLEEP NUMBER, SELECT COMFORT, SLEEPIQ, and the Double Arrow Design are registered trademarks of SNBR Inc. SNBR Inc. | 1001 Third Avenue South | Minneapolis, MN 55404 Terms of use Privacy Want to change how you receive these emails? You can update your preferences or unsubscribe from this list. -

Brand
Sleep Number
Industry
Ecommerce · Mattresses and sleep products
Type
Promotional
Email
Seasonal campaign
Sent
Day 31 after signup
Sent at
Tue, 5:53 PM UTC
From
Sleep Number <sleepnumber@mailreply.sleepnumber.com>
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 22 links
Length
356 words · 2 min read
Images
18, incl. a GIF
Layout
Multi-column · Visual

See this email for your brand

Try it
Legal and unsubscribe footer
Voice
Urgent
Language
English
Fonts
Arial, Pacifico, Lato
Dark mode
No custom styles

Colors

  • #133156
  • #f3f1ef
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