ShipStation onboarding

6 emails over 6 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to ShipStation, [First name]Your 30-day ShipStation trial starts now. You’re one step closer to saving more money, getting time back, and reducing shipping stress.
Day 0Same day
Email 2 · WelcomeWelcome to ShipStation! Let's schedule your onboarding call
Day 22 days later
Email 3 · OnboardingRe: Welcome to ShipStation! Let's schedule your onboarding call
Day 31 day later
Email 4 · OnboardingYour orders are waiting — connect your store in minutesLet's Get You Up and Running. Get the most from your ShipStation trial
Day 41 day later
Email 5 · Onboarding[Webinar] New to ShipStation? Learn the essentialsAttend this on-demand or live webinar to learn the essentials of setting up your ShipStation account and streamlining your shipping workflow
Day 62 days later
Email 6 · OnboardingGet the Best Shipping Rates From 200+ Carriers! 🚚Automatically get the best shipping rate for every order, tailored to your needs, without the hassle. To start maximizing your savings, connect your carrier accounts

What each email does

Day 0First emailWelcomeWelcome to ShipStation, [First name]Welcomes the new subscriber to a 30-day trial and outlines three steps for getting started: connecting a store, printing a shipping label, and setting up automation. It also points to account setup, the help center, and chat support.
Day 0Same dayWelcomeWelcome to ShipStation! Let's schedule your onboarding callAn onboarding specialist welcomes the recipient to ShipStation’s 30-day trial and offers a short call to tailor setup to their business. A calendar link provides the main next step.
Day 22 days laterOnboardingRe: Welcome to ShipStation! Let's schedule your onboarding callAn onboarding specialist shares setup guides, store integration instructions, and shipping videos to help a new trial user get started. The email also offers personal help and a short onboarding call.
Day 31 day laterOnboardingYour orders are waiting — connect your store in minutesGuides a new trial user through connecting an online store so orders can flow into ShipStation automatically. It offers a quick video, a step-by-step guide, and setup support.
Day 41 day laterOnboarding[Webinar] New to ShipStation? Learn the essentialsInvites new users to a live or on-demand webinar covering account setup, connecting sales channels and carriers, and printing a first shipping label. It also offers a live Q&A and links to support resources.
Day 62 days laterOnboardingGet the Best Shipping Rates From 200+ Carriers! 🚚Guides new users to connect their carrier accounts so ShipStation can compare shipping rates. It also reminds them when their free trial ends and prompts them to choose a plan.

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