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Email examplesBrandsSherwin-WilliamsSeasonal campaign

Sherwin-Williams Black Friday sale email

Promotes a seasonal discount on paints and stains with a coupon code and end date. It also highlights a home-refresh article and a separate offer on paint samples.

Sherwin-Williams

Day 41 after signup

Don't Forget: Black Friday Savings are Live

Start your paint project now with 30% OFF paints & stains!

Why it works

  • Lead with the seasonal discount and its end date so the main offer is immediately clear.
  • Follow the primary offer with useful inspiration content that connects naturally to the product category.
  • Keep secondary offers distinct, with their own call to action and terms.

How it is built

  1. Seasonal offer headline
  2. Discount and deadline
  3. Home-refresh article
  4. Paint sample offer
Email copy

Ready for a refresh? Get 30% off Paints & Stains through November 30. Use online code novpaint SHOP NOW → From the blog How to Get Guest-Ready in an Instant Looking for max impact with minimal effort? Start with these simple updates that make an outsized statement. Get inspired Ready to try on color? Test your top picks right on your walls with 40% Off* Color to Go® paint samples now through the end of the month. Order Samples Order Color Samples Explore Color Tools Sign Up for Text Alerts Shop Paints, Stains & Supplies We’re in your neighborhood 125 W 21ST ST NEW YORK, NY 10011 212-414-5983 Not your store? Find your nearest location. *Valid on retail sales of retail products only. Discount taken off of our list price. Sale pricing or other offers that result in greater savings will supersede this offer. Cash value: 1/100 of 1¢. Offer excludes previous purchases, gift cards, Peel & Stick Paint Samples, Multi‑Purpose Primers, ProBlock® Primers, Sketch Pad® Dry Erase Coating, ladders, spray equipment and accessories. Other exclusions may apply, see store for details. Valid at US Sherwin‑Williams retail paint stores only. Limit 1 per customer. Only one coupon per transaction. We reserve the right to accept, refuse, or limit the use of any coupon. Offer valid 11/06/26-11/30/26. © 2026 The Sherwin-Williams Company, 1 Sherwin Way, Cleveland, OH 44113 All Rights Reserved Log Into Account | Unsubscribe | Privacy Policy | Terms of Use

Brand
Sherwin-Williams
Industry
Ecommerce · Paint and home improvement
Type
Promotional
Email
Seasonal campaign
Sent
Day 41 after signup
Sent at
Fri, 3:38 PM UTC
From
Sherwin-Williams <email@em.sherwin-williams.com>
Discount code
All seasonal campaign email examples

Breakdown

Main button
“Get inspired”

See this email for your brand

Try it
  • Shopping links and legal details
  • Calls to action
    2 buttons, 23 links
    Length
    246 words · 1 min read
    Images
    6
    Layout
    Single column · Balanced
    Voice
    Urgent
    Language
    English
    Fonts
    Plus Jakarta Sans
    Dark mode
    Custom dark styles

    Colors

    • #373a36
    • #fffffe
    • #272620
    Dark emails

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