Selzy product updates email

Selzy What’s new in Selzy: contact migration, WhatsApp, Instagram, A/B tests in automation scenarios, and more 🚀 Hello, [First name] 👋 A lot has changed in Selzy over the past two months. Here’s what’s new — and how these updates can help make your marketing more effective. 🚀 Event Manager Event Manager: simpler setup Previously, if you wanted to track an event, like a customer adding an item to the cart, you had to create it manually in your Selzy account first and only then send data from your website. How it works now: Faster launch, less manual work. You can skip the step of creating an event in your account and send information straight from your website. Events are created and enabled in Selzy automatically as soon as the first valid data arrives. You can still create events in your account, but it’s optional: create them manually in Selzy or just send them from your website, and they’ll appear in your account on their own. Data is received the same way in both cases. Learn more about Event Manager 🤖 MCP Selzy MCP: manage your email campaigns through an AI assistant You can now connect Selzy to an AI assistant, such as Claude, via MCP. Just write your requests in plain language: the assistant works with the real data in your account instead of numbers you copy into a chat by hand. What you can do: Analyze campaign results: review key metrics, compare campaigns, and spot changes in engagement. Work with contacts and segments: find contacts, create lists, import contacts, and build segments. Create and send campaigns: prepare emails together with the assistant, check them before launch, and send or schedule after explicit confirmation. Example prompt: “Compare my last three newsletters and show me which topics generated the most clicks.” Everything stays under your control. The assistant can only access the data you permit, sensitive actions require confirmation, and campaigns are validated before sending. You can revoke the connection at any time. How to connect. Add the Selzy MCP server https://mcp.selzy.com to an AI assistant that supports MCP, authorize the connection to your account, and start with your first prompt. If you run more than one Selzy project, a single connection works with one of them at a time. To switch to another one, disable the connector and set it up again. It’s convenient to keep a separate chat for each project. Connect Selzy to AI Selzy MCP guide 📑 Contacts Migrate contacts from other email service providers Moving data to Selzy from other platforms is now much easier. Data from other services is exported and imported into Selzy automatically. Contacts and custom fields, together with lists, can be migrated with the original platform’s structure preserved. Or you can put them all into one new list. The migration process is simple. Copy the API key in your original service account, then start the migration in Selzy — paste the copied key, choose whether to keep the list structure, and click the migration button. You’ll find where to get API keys on other platforms in these articles 👇 Migrating from SendPulse Migrating from Mailchimp ✔️ WhatsApp We keep expanding WhatsApp capabilities WhatsApp in Selzy has become more powerful. Connecting WhatsApp, creating a template, and sending a message are now simpler and more convenient. If you’re interested in working in this channel, just write to us — we’ll help you set everything up. More details are in the materials linked below: How to connect WhatsApp to Selzy → How to create and manage WhatsApp templates → How much WhatsApp costs in Selzy: plans and number fees → WhatsApp chatbot pricing in Selzy → 🚀 WhatsApp launch WhatsApp campaigns are fully available Our team specializes in re-engagement: bringing back customers who haven’t responded in a long time. Email open rates typically range from 20–30%, while WhatsApp messages are opened by 80%+ of recipients. On average, WhatsApp campaigns reactivate up t