What’s new in Selzy: contact migration, WhatsApp, Instagram, A/B tests in automation scenarios, and more 🚀

Hello, [First name] 👋

A lot has changed in Selzy over the past two months. Here’s what’s new — and how these updates can help make your marketing more effective.

Event Manager: simpler setup

Previously, if you wanted to track an event, like a customer adding an item to the cart, you had to create it manually in your Selzy account first and only then send data from your website.

How it works now:

• Faster launch, less manual work. You can skip the step of creating an event in your account and send information straight from your website. Events are created and enabled in Selzy automatically as soon as the first valid data arrives.
• You can still create events in your account, but it’s optional: create them manually in Selzy or just send them from your website, and they’ll appear in your account on their own. Data is received the same way in both cases.

Selzy MCP: manage your email campaigns through an AI assistant

You can now connect Selzy to an AI assistant, such as Claude, via MCP. Just write your requests in plain language: the assistant works with the real data in your account instead of numbers you copy into a chat by hand.

What you can do:

• Analyze campaign results: review key metrics, compare campaigns, and spot changes in engagement.
• Work with contacts and segments: find contacts, create lists, import contacts, and build segments.
• Create and send campaigns: prepare emails together with the assistant, check them before launch, and send or schedule after explicit confirmation.

Example prompt: “Compare my last three newsletters and show me which topics generated the most clicks.”

Everything stays under your control. The assistant can only access the data you permit, sensitive actions require confirmation, and campaigns are validated before sending. You can revoke the connection at any time.

How to connect. Add the Selzy MCP server https://mcp.selzy.com to an AI assistant that supports MCP, authorize the connection to your account, and start with your first prompt.

If you run more than one Selzy project, a single connection works with one of them at a time. To switch to another one, disable the connector and set it up again. It’s convenient to keep a separate chat for each project.

Migrate contacts from other email service providers

Moving data to Selzy from other platforms is now much easier.

• Data from other services is exported and imported into Selzy automatically.
• Contacts and custom fields, together with lists, can be migrated with the original platform’s structure preserved. Or you can put them all into one new list.
• The migration process is simple. Copy the API key in your original service account, then start the migration in Selzy — paste the copied key, choose whether to keep the list structure, and click the migration button.

You’ll find where to get API keys on other platforms in these articles 👇

We keep expanding WhatsApp capabilities

WhatsApp in Selzy has become more powerful. Connecting WhatsApp, creating a template, and sending a message are now simpler and more convenient. If you’re interested in working in this channel, just write to us — we’ll help you set everything up. More details are in the materials linked below:

How to connect WhatsApp to Selzy →
How to create and manage WhatsApp templates →
How much WhatsApp costs in Selzy: plans and number fees →
WhatsApp chatbot pricing in Selzy →

A new block for A/B tests in omnichannel automation

A new “Split” block is now available in omnichannel automation scenarios — and you can now run split tests in them.

How it works. The block branches the scenario chain and splits incoming contacts across several branches. It’s used for A/B testing hypotheses and for controlled audience distribution.

Two modes for distributing contacts are currently available:

• Percentage (%) — contacts are split by percentage. The branch percentages must add up to 100%. The percentage is calculated from the contacts that entered the block.
• Absolute numbers — you set an exact number of contacts per branch (e.g., A — 150, B — 200), and the rest go to the “Everyone else” branch. Contacts enter one by one from top to bottom; as soon as a branch’s limit is reached, it drops out of the distribution, and the remainder goes to “Everyone else”.

Scenarios for Instagram

Omnichannel automation now lets you build scenarios for Instagram: a scenario starts when a user writes a keyword in a direct message, and the reply is sent automatically.

Useful for:

• Automating conversations in Direct: send messages with text, links, and buttons.
• Handing out lead magnets — checklists, promo codes, ebooks — to subscribers on request.
• Collecting customer data (for example, email) right in the conversation and saving it to the contact card.