Santa Cruz Bicycles
Day 3 after signup
The Roll Up: Tobin’s Journeyman Story, KC Till’s Film, and 2027 World Cup Schedule
Winter Is For Movie Watching
Why it works
- Lead with a strong editorial angle that gives the issue a clear theme for readers.
- Keep each story focused, then pair it with a direct call to action to watch or learn more.
- A short note explaining the newsletter’s purpose helps establish what readers can expect from future issues.
How it is built
- Rider story introduction
- First film feature
- Second film feature
- Race schedule update
Email copy
GETIN THE VAN Following a strong top-10 result at BC Bike Race, Tobin Ortenblad did what he's been doing for the better part of two decades: put the bike in the van, and drive home to Santa Cruz. It's a 17 hour drive, but the route home happens to run through some of the world's best mountain biking destinations—or at least close enough to warrant a short detour. BC to Ashland, Ashland to Downieville, and Downieville to Santa Cruz: drive, sleep, ride, repeat. Hit the link below to watch the film. RIDE ALONG WITH TOBIN OH HOW LUCKY WE ARE KC Till’s “Oh How Lucky We Are” is a love letter to Queenstown, and the incredible network of trails that have been built there. KC was staring down a surgery date last fall, and decided to give himself a bit of a recovery project before he went under the knife. Self-filmed over the course of five days, and edited one-handed for the months after, KC’s film features some of the best Queenstown has to offer, from Coronet Peak to Ben Lomond to Fernhill. Pour yourself a coffee and spend a few minutes watching this labor of love. WATCH THE FILM 2027 WORLD CUP CALENDAR RELEAS Eight rounds, six months, and a five-round European block in the middle, 2027’s Downhill World Cup season will test the endurance of even the fittest athletes and toughest equipment. Oh and the season finale will be in Whistler. Check the link below for the full schedule, and start making travel plans. BOOK YOUR TICKETS About The Roll Up... Designed to keep you in the know on all things Santa Cruz, The Roll Up is our weekly Rider email. Named after the many roll-up doors of our factory in Santa Cruz, Calif., this little e-weekly will both show you some of the things we're working on, as well as give you a glimpse behind the doors. Thanks for riding along, and let us know how we're doing. QUALITY BICYCLES SINCE 1994 NEED A JOB? SEARCH CAREERS AT SANTA CRUZ Santa Cruz Bicycles, 2841 Mission St., Santa Cruz, CA 95060, United States Unsubscribe Manage preferences