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Email examplesBrandsRepaintCompany news

Repaint platform and pricing announcement

Repaint announces new capabilities for building business software, along with updated plans and changes to the free plan. It outlines what existing subscribers and free-plan users can expect and invites readers to try the platform.

Repaint

Day 0 after signup

Introducing the Repaint Platform

Repaint can now build custom software for your business, like an online store, booking system, or client portal.

Why it works

  • Lead with the main announcement, then organize new capabilities into clear lists so readers can scan a broad update.
  • Explain pricing and account changes separately, making the implications for existing users easy to find.
  • End with one prominent action after giving readers enough context to decide whether to explore the platform.

How it is built

  1. Release headline
  2. Platform capabilities
  3. Business use cases
  4. Plan comparison
  5. Existing account changes
  6. Try-it call to action
Email copy

Introducing the Repaint Platform Today, we're releasing our biggest update yet. Repaint can now build custom software for your business, like an online store, booking system, or client portal. What's new Repaint now has built-in tools for running your business: Payment processing for accepting payments directly on your website. Email sending for order confirmations, reminders, and newsletters. Customer accounts so people can sign in to see their own orders and bookings. Data storage for whatever your business needs to track. Custom dashboards to view and manage your business data. Scheduled tasks that run on their own, like a reminder the day before an appointment. You set them up by describing what you need in the chat, just like building your website. What's possible With these, Repaint can build things like: Online stores with checkout and order tracking. Booking systems for appointments and classes. Membership programs with recurring billing and members-only content. Online courses that students work through at their own pace. Custom apps, like a client portal or an internal tool for your team. You can add any of these to a website you already have in Repaint. New plans Repaint now has three monthly plans. All of them include the full platform, with different limits: Plus, $25/month. Standard weekly AI usage, 1 workspace seat, 3 custom domains, and 5,000 emails per month. Pro, $100/month. 4× the AI usage of Plus, 5 workspace seats, 10 custom domains, and 50,000 emails per month. Max, $200/month. 8× the AI usage of Plus, unlimited workspace seats, 25 custom domains, and 250,000 emails per month. We're replacing the permanent free plan with a 14-day free trial, which lets us offer more capable AI models to everyone. The trial includes the full platform, so you can build and publish before choosing a plan. Card processing is 2.9% + 30¢ per transaction in the US, and varies by country. What changes for existing accounts If you have a subscription, it continues as usual, at the same price and billing schedule. That's true even for plans we no longer offer, like annual billing and the $50 Pro plan. If you're over the new seat or domain limits, you keep what you have, but adding more requires upgrading. If you were on the free plan, your account is now on a 14-day free trial. When it ends, your workspace pauses and your published websites go offline until you choose a plan. Your work stays saved, and your websites go back online when you start one. Try it in Repaint You can read more in the announcement post or compare plans on the pricing page. This email was sent to you@example.com. If you'd rather not receive this kind of email, you can unsubscribe. Repaint · 156 2nd St, San Francisco, CA 94105

Brand
Repaint
Industry
SaaS · AI website builder
Type
Product update
Email
Company news
Sent
Day 0 after signup
Sent at
Fri, 11:33 PM UTC
From
Repaint <hello@repaint.com>
Sent with
Amazon SES
Single CTA
All company news email examples

Breakdown

Main button
“Try it in Repaint”
Calls to action
1 button, 6 links
Length
470 words · 2 min read
Images
2
Layout
Single column · Text-heavy
Voice
Informative
Language
English
Dark mode
No custom styles

Colors

  • #0088ff
  • #ffffff
  • #333333
Blue emailsLight emails

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