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Email examplesBrandsREISSSeasonal campaign

REISS seasonal velvet collection email

REISS showcases velvet dresses, tops and tailoring as dramatic occasionwear for the season. Shopping buttons and category links guide readers to explore the collection.

REISS

Day 19 after signup

The Velvet Touch

Opulent event-ready dresses, tops and tailoring in the ultimate occasion fabric.

Why it works

  • Lead with a distinctive seasonal material to give the campaign a clear visual and editorial theme.
  • Follow the short collection description with direct shopping actions, then offer category links for readers who want to browse more selectively.

How it is built

  1. Seasonal fabric headline
  2. Collection description
  3. Primary shopping button
  4. New arrivals button
  5. Category links
  6. Footer and unsubscribe
Email copy

View in browser Seductive, elegant and opulent, meet this season’s most dramatic after-dark designs crafted from the ultimate occasion fabric - velvet. SHOP NOW SHOP NEW ARRIVALS SHOP NEW ARRIVALS Further Inspiration DRESSES TOPS TROUSERS SUITS & TAILORING   Copyright 2026 REISS. All rights reserved. You have received this email because the address you@example.com is subscribed to the REISS mailing list. If you don't wish to receive emails from us then we are sorry to hear it, but you can unsubscribe at any point. To ensure that our messages are sent straight to your inbox and not to your junk or bulk email folders please add donotreply@e.reiss.com to your address book. To contact us, click here. To find out more about our privacy policy, click here. Click here to unsubscribe. REISS Registered Office: 12 Picton Place, London, W1U 1BW Registered in England 2655347. VAT no. 240 1647 40

Brand
REISS
Industry
Ecommerce · Fashion
Type
Promotional
Email
Seasonal campaign
Sent
Day 19 after signup
Sent at
Wed, 7:04 AM UTC
From
REISS <donotreply@e.reiss.com>
Sent with
Mailgun
All seasonal campaign email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
3 buttons, 23 links
Length
150 words · Under a minute
Images
9, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Arial, Helvetica Neue, Tahoma
Dark mode
No custom styles

Colors

  • #2f0f15
  • #ffffff
Dark emails

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