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Email examplesBrandsREISSProduct launch

REISS new arrivals email

REISS introduces its latest seasonal arrivals, highlights court shoes and slingbacks, and links to key clothing categories. It also promotes a discount on a first order through the REISS app.

REISS

Day 17 after signup

Your Invite to Newness

Discover the latest arrivals to wear now and beyond.

Why it works

  • Lead with the new collection so the main reason for the email is clear immediately.
  • Follow the broad collection introduction with a focused product feature to give readers a more specific way to explore.
  • Keep the app incentive separate from the collection content so it reads as a secondary offer.

How it is built

  1. New arrivals hero
  2. Featured footwear
  3. Category links
  4. App discount offer
  5. Brand and legal footer
Email copy

View in browser New Arrivals / October / Drop 2 Explore our latest new season arrivals for an instant wardrobe refresh. SHOP NEW ARRIVALS SHOP NOW Focus On: Court Shoes and Slingbacks. Trending this season, discover the latest court shoes and slingbacks crafted from premium leather or suede in a range of heel heights. SHOP COURT SHOES Further Inspiration DRESSES TOPS TROUSERS SUITS & TAILORING   GET 10% OFF YOUR FIRST APP ORDER* Download the Reiss app and enjoy 10% off your first app order*, plus updates on new arrivals and our Sale. Download the Reiss App   WAYS TO PAY DISCOVER REISS WOMEN MEN OUTLET Delivery Returns Find a Store Copyright 2026 REISS. All rights reserved. *Offer terms: The discount entitles you to 10% off your first app order. The discount will automatically be loaded to your account for selected customers who have not previously transacted using the Reiss App. You must be logged into your customer account and shopping in the Reiss App to redeem the offer. The offer can only be used by the account holder. The offer is non-transferable. The offer can only be used once per customer and will be valid until used, unless discontinued earlier. Discount cannot be combined with other discounts. Exclusions apply, this offer cannot be used on staff purchases, delivery charges, sale items or the purchase of gift vouchers/cards. If eligible items are returned, the offer value or a portion may be deducted from the refund or credit and may not be reused. For more information, please see our full Terms and Conditions. You have received this email because the address you@example.com is subscribed to the REISS mailing list. If you don't wish to receive emails from us then we are sorry to hear it, but you can unsubscribe at any point. To ensure that our messages are sent straight to your inbox and not to your junk or bulk email folders please add donotreply@e.reiss.com to your address book. To contact us, click here. To find out more about our privacy policy, click here. Click here to unsubscribe. REISS Registered Office: 12 Picton Place, London, W1U 1BW Registered in England 2655347. VAT no. 240 1647 40

Brand
REISS
Industry
Ecommerce · Fashion
Type
Promotional
Email
Product launch
Sent
Day 17 after signup
Sent at
Mon, 7:03 AM UTC
From
REISS <donotreply@e.reiss.com>
Sent with
Mailgun
All product launch email examples

Breakdown

Main button
“DRESSES”
Calls to action
4 buttons, 44 links
Length
366 words · 2 min read
Images
19, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Arial, Helvetica Neue, Georgia
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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