Really Good Emails editorial newsletter

Give it your all, Email Geek. If Black Friday gets the hype and Cyber Monday gets the follow-up, what does Giving Tuesday get? Maybe an empty wallet and a lot of people annoyed by four straight days of marketing emails. That is exactly why Giving Tuesday might be the most interesting email campaign of the holiday season. After a month of discounts, scarcity, free shipping, and other bribes to get you to purchase, Giving Tuesday emails have to persuade people to act again without dangling a product or promo code. And that's where the lesson is this week. The best Giving Tuesday campaigns need to be sharp on storytelling, make a compelling ask, and show people their actions matter. Those are skills worth mastering no matter what you are promoting. Give these a look   And now, a quick ad break:   Articles we found to make you smarter: Personalization knows what customers want, not who they are Knowing someone's purchase history is not the same as understanding them. This explores the difference between serving relevant offers and making people feel genuinely recognized. Beyond first names What is email personalization and why is it so powerful? Personalization goes well beyond inserting a first name. From zero-party data to dynamic content, here is how to make emails feel more relevant without making subscribers feel watched. Get specific 10 Giving Tuesday email examples that inspire giving You do not need to work for a nonprofit to learn from a fundraising campaign. These examples show how brands use storytelling, matching donations, and meaningful causes to inspire action without relying on another discount. Do some good Thanksgiving email design ideas that put gratitude first Not every holiday email needs to sell something. These examples show how thoughtful design, gratitude, and a little personality can create memorable moments without another 40% off promotion. Feast your eyes   Weird poll of the week The weird poll of the week is back! You know what to do. Just hit reply with your answer; we'll tally up the results, and then figure out what it means.   Question: What actually convinces you to donate after Giving Tuesday emails have invaded your inbox? A. A story so emotional I briefly become a better person. B. A matching donation. I am a sucker for a BOGO on generosity. C. The guilt of clicking "No thanks, I do not want to help." D. A suggested donation amount that does not require consulting my financial advisor. E. Nothing. Black Friday already took everything I had. Thanks for reading and learning since September 2026. Mike & the entire RGE team Try RGE Studio Submit an email View collections   About Us RGE started in 2014 and is now part of Beefree. If you want to send us gifts, fan mail, or anything that does not include stalking or us waking up with you in our living room — you can find us at: C/O Beefree, 450 Townsend St, Suite 1, San Francisco, CA 94107, USA   Written & designed by a real human. Compiled in RGE Studio. Try it out. View online | Unsubscribe | Manage Tracking