RB2B
Day 7 after signup
Will Apollo get Bending Spoon'd?
I'm getting multiple emails a week saying MoltSets outperforms Apollo in a bakeoff. And we just launched last week.
Why it works
- A provocative subject line sets up a specific argument rather than making a generic product announcement.
- The email moves from a market observation to concrete product details before making its trial invitation.
- A candid first-person voice gives the editorial argument a clear point of view.
How it is built
- Date and read link
- Provocative headline
- Founder’s market observation
- Product claims and pricing
Email copy
October 18, 2026 | Read online Will Apollo get Bending Spoon'd? I'm getting multiple emails a week saying MoltSets outperforms Apollo in a bakeoff. And we just launched last week. I get multiple emails every day saying the same thing - MoltSets - which just came out of beta LAST WEEK - outperforms Apollo in a bake-off. 🤦♂️ What the hell are these guys going to do now that: 1. We are LIVE. Try it here. 2. We will have a full database that refreshes/revalidates every 3 day, and 3. You can get unlimited data + unlimited seats for any use case for $97/mo?? I’ll tell you what will happen. They are going to get Bending Spoon'd. It will look something like this... Apollo will blow us off as something stupid and niche, and continue selling their “platform” to a dying use case (reps logging in to an app and buying individual seats). Then sometime in 2030, after 3 more years of zero growth, they will wake up to a 2x revenue offer from Bending Spoons, which their VCs will require them to accept on the spot. Bending Spoons will double prices, reduce staff from 800 to 20 (like Evernote), and it will crank out over $150m of free cash per year, and everyone involved with Apollo will walk away with almost nothing. In the meantime, we'll be over at MoltSets providing unlimited contact data for reps, founders, operators, marketers and GTM engineers for only $97/mo. Try it here for free. Adam Update your email preferences or unsubscribe here © 2026 The RB2B Newsletter 1401 Lavaca St, #298 Austin, TX 78701, United States Powered by beehiiv