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Email examplesBrandsRay BanProduct launch

Ray-Ban Meta seasonal color launch

Introduces limited-time colorways for Ray-Ban Meta frames, paired with a new Transitions lens color capsule. Directs readers to shop or find a store and highlights shipping and return options.

Ray Ban

Day 4 after signup

Ray-Ban Meta (Gen 3) | New Seasonal Colors

Upgrade your look with the new, limited-time color capsule

Why it works

  • Lead with the seasonal refresh, then explain how the new colors apply across familiar frame styles.
  • Pair the product announcement with a clear shopping action and a store-finder option for readers who prefer to browse in person.
  • Place practical details like shipping and returns near the end, after the product story.

How it is built

  1. Seasonal headline
  2. Colorway introduction
  3. Shopping call to action
  4. Lens capsule details
  5. Store and service links
  6. Shipping and footer details
Email copy

Please click here if the email below is not displayed correctly Fresh colors for the season Whether you choose the timeless Aviator, the bold Zena or the iconic Wayfarer, every style is available in new colorways for a limited time. Each frame is paired with the new Transitions®* lens color capsule inspired by natural elements. Shop Ray-Ban Meta (Gen 3) find a store Meet the new Transitions® Lens Color Capsule Sunglasses Prescription Customize STORES receive our texts eye exam same-day delivery pick up in store return in store store appointment CHOOSE FREE RESPONSIBLE SHIPPING TO REDUCE EMISSIONS. PLUS FREE RETURNS! Ray-Ban Customer Care 866-4 RAYBAN (866-472-9226) *Transitions® lenses seamlessly adapt from clear or slightly tinted indoors to fully dark outdoors. Feel confident in your AI glasses in every light condition. Ask the in store specialist about AI features and languages or refer to AI Glasses section of Ray-Ban® official website. AI functionalities might vary depending on the country in which the product is marketed. You are receiving this message because you expressed interest in news and offers from Ray-Ban This email was sent to you@example.com. Ray-Ban respects your privacy. More detail regarding the use of your information can be viewed at: https://www.ray-ban.com See the delivery policy here. Copyright ©2026 Luxottica Group. All rights reserved. Luxottica Retail North America Inc. 4000 Luxottica Place, Mason, Ohio 45040 Unsubscribe from this list.

Brand
Ray Ban
Industry
Ecommerce · Eyewear
Type
Promotional
Email
Product launch
Sent
Day 4 after signup
Sent at
Mon, 1:13 PM UTC
From
Ray-Ban | Meta <news@e.ray-ban.com>
Free shipping
All product launch email examples

Breakdown

Calls to action
0 buttons, 36 links
Length
234 words · 1 min read
Images
6, incl. a GIF
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
Lato, Arial
Dark mode
No custom styles

Colors

  • #f2f2f2
  • #000000
Light emails

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