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Email examplesBrandsRay BanSale / discount

Ray-Ban October sale email

Promotes limited-time discounts on selected sunglasses and custom frames, with a deadline at midnight. It directs shoppers to browse favorites or customize a pair.

Ray Ban

Day 7 after signup

October Deals end tonight

Don't miss up to 50% off Sunglasses

Why it works

  • Lead with a clear deadline to make the limited-time nature of the offer immediately apparent.
  • Pair a broad shopping call to action with a customization option to serve different browsing intentions.
  • Keep detailed exclusions and terms after the main offer so they do not interrupt the shopping path.

How it is built

  1. Deadline headline
  2. Discount offer
  3. Shopping calls to action
  4. Store and service links
  5. Shipping reassurance
  6. Promotion terms
Email copy

Please click here if the email below is not displayed correctly OCTOBER DEALS END IN october deals end at midnight Shop your favorites with up to 50% off sunglasses, or design your own pair with 20% off before time runs out. SHOP NOW CUSTOMIZE NOW find a store Sunglasses Prescription Customize STORES receive our texts eye exam same-day delivery pick up in store return in store store appointment CHOOSE FREE RESPONSIBLE SHIPPING TO REDUCE EMISSIONS. PLUS FREE RETURNS! Ray-Ban Customer Care 866-4 RAYBAN (866-472-9226) Receive up to 25% off sunglasses frames on Ray-Ban.com and at selected Ray-Ban Stores. Plus, get 20% off remix products (custom products) purchased on Ray-Ban.com.Promotion is valid from 10/06/2026 until 10/07/2026 included. Ray-ban.com reserves the right to exclude some products from the promotion at its sole discretion. Items excluded from this promotion include but are not limited to Gift Cards, Asap Rocky collection, Ray-Ban Meta Gen1, Ray-Ban Meta Gen2, Ray-Ban Meta Gen3, Meta Ray-Ban Display, Jennie, Aviator Solid Gold, Original Wayfarer Horn, RB3775M Scuderia Ferrari LTD Solid Gold. Receive up to 50% off selected sunglasses and eyeglasses at Ray-Ban.com and in selected Ray-Ban stores. This promotion is valid for a limited time. Items excluded from this promotion include but are not limited to Ray-Ban Meta smart glasses and custom styles. This promotion cannot be combined with any other coupons, discounts, promotional offers or previous purchases. Not good on gift card purchases, gift wrap, shipping & handling, taxes, returns, or exchanges. No cash back value, cannot be redeemed for cash, may not be sold or transferred, and will not be replaced if lost, stolen, or damaged. Additional restrictions may apply. Ray-Ban reserves the right to discontinue this promotion at any time. You are receiving this message because you expressed interest in news and offers from Ray-Ban This email was sent to you@example.com. Ray-Ban respects your privacy. More detail regarding the use of your information can be viewed at: https://www.ray-ban.com See the delivery policy here. Copyright ©2026 Luxottica Group. All rights reserved. Luxottica Retail North America Inc. 4000 Luxottica Place, Mason, Ohio 45040 Unsubscribe from this list.

Brand
Ray Ban
Industry
Ecommerce · Eyewear
Type
Promotional
Email
Sale / discount
Sent
Day 7 after signup
Sent at
Wed, 4:14 PM UTC
From
Ray-Ban <news@e.ray-ban.com>
CountdownFree shipping
All sale / discount email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
2 buttons, 36 links
Length
362 words · 2 min read
Images
5
Layout
Single column · Balanced
Voice
Urgent
Language
English
Fonts
Lato, Arial
Dark mode
No custom styles

Colors

  • #f2f2f2
  • #000000
Light emails

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