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Email examplesBrandsRay BanProduct launch

Ray-Ban Meta Zena collection launch email

Introduces the Ray-Ban Meta (Gen 3) Zena collection and highlights styles paired with different lenses. It also explains the benefits of Transitions lenses and offers shopping and store-finding options.

Ray Ban

Day 15 after signup

Meet Ray-Ban Meta (Gen 3) Zena

Bold style. Best paired with Transitions® lenses

Why it works

  • Lead with the collection name and a concise style-focused message to establish the launch before showing individual pairings.
  • Follow product imagery with a focused lens-benefit section, then give readers clear paths to shop or find a store.

How it is built

  1. Collection headline
  2. Product introduction
  3. Style pairing grid
  4. Lens feature spotlight
  5. Shopping and store links
  6. Shipping reassurance
  7. Customer care and legal
Email copy

Please click here if the email below is not displayed correctly ZENA. REINVENTED. Make an entrance with Ray-Ban Meta (Gen 3) Zena. Bold style meets Meta AI* for a fresh take on your everyday. Best paired with Transitions®** lenses. VIEW ALL COLLECTION find a store FIND YOUR ZENA A bold, classic pairing. Rich tones with a softer finish. shop now shop now An unexpected pairing with plenty of personality. Clear lenses with blue-light filtering. shop now shop now BEST PAIRED WITH TRANSITIONS® LENSES Transitions® Gen S™ lenses stay clear indoors and darken outdoors, bringing light-adaptive comfort and expressive color to your Zena look. SHOP NOW Sunglasses Prescription Customize STORES receive our texts eye exam same-day delivery pick up in store return in store store appointment CHOOSE FREE RESPONSIBLE SHIPPING TO REDUCE EMISSIONS. PLUS FREE RETURNS! Ray-Ban Customer Care 866-4 RAYBAN (866-472-9226) *Ask the in store specialist about AI features and languages or refer to AI Glasses section of Ray-Ban® official website. AI functionalities might vary depending on the country in which the product is marketed. **Transitions® lenses seamlessly adapt from clear or slightly tinted indoors to fully dark outdoors. Feel confident in your AI glasses in every light condition. You are receiving this message because you expressed interest in news and offers from Ray-Ban This email was sent to you@example.com. Ray-Ban respects your privacy. More detail regarding the use of your information can be viewed at: https://www.ray-ban.com See the delivery policy here. Copyright ©2026 Luxottica Group. All rights reserved. Luxottica Retail North America Inc. 4000 Luxottica Place, Mason, Ohio 45040 Unsubscribe from this list.

Brand
Ray Ban
Industry
Ecommerce · Eyewear
Type
Promotional
Email
Product launch
Sent
Day 15 after signup
Sent at
Fri, 1:01 PM UTC
From
Ray-Ban | Meta <news@e.ray-ban.com>
Product gridFree shipping
All product launch email examples

Breakdown

Calls to action
0 buttons, 49 links
Length
269 words · 1 min read
Images
11
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Lato, Arial
Dark mode
No custom styles

Colors

  • #f2f2f2
  • #000000
Light emails

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