Purple
Day 18 after signup
Last Call! Sale ends tonight.
Gonna be a while before another 10 year sale
Why it works
- Lead with the deadline to make the sale campaign’s purpose immediately clear.
- Pair product benefits with a low-risk trial to give readers reasons to consider the purchase.
- Keep shopping paths visible, then place detailed terms and financing disclosures at the end.
How it is built
- Product navigation
- Grid benefit explanation
- Trial reassurance
- Store and quiz options
- Offer terms and disclosures
Email copy
Mattresses Bed frames Pillows Stores THE EGG TEST Imagine your spine, hips, shoulders are eggs The GelFlex Grid® gives way exactly where pressure lands and stays supportive everywhere else. That hasn’t changed in ten years, and it won’t change tomorrow. See how the Grid works 100 nights to decide Try it for 100 nights. If you don’t love it, return it. No drama. Shop better sleep Find a store near you Enter your zip for your closest store and this weekend's hours. Find your store Take our Mattress Quiz Connect with a Sleep Genius Find a store As low as 0% APR1 4100 N Chapel Ridge Rd. Suite 200 Lehi, Utah 84048 US Sale Terms: Discounts automatically applied at checkout. Offers valid while supplies last. Offers not valid on previous purchases or pending orders. To qualify, all items must be purchased as part of the same order. Offers good for orders placed directly from Purple.com, in Purple showroom retail locations, or from Purple direct-order telephone sales. Offers not valid for purchases made at third-party retail stores or websites. Additional restrictions may apply. Previously purchased items currently under the one hundred (100) night trial cannot be returned and redeemed with these offers. Cannot be combined with other offers. 1Affirm Terms: 60 month offer only available on orders over $3,999. Rates from 0–36% APR. For example, a $2,000 purchase might cost $181/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. For licenses and disclosures, see affirm.com/licenses. ©2026 Purple Innovation, LLC. All Rights Reserved. Purple, the Purple Grid, and Hyper-Elastic Polymer are registered trademarks of Purple Innovation, LLC GelFlex, Reinventing Comfort, and Comfort Reinvented are trademarks owned by Purple Innovation, LLC. Want to stop receiving these messages? Unsubscribe here.