Purple
Day 17 after signup
Anniversary sale ENDS TOMORROW
Last call for better sleep
Why it works
- Put the deadline in the subject line so the reason to act is immediately clear.
- Support the offer with relevant product evidence before presenting shopping and guidance options.
- Keep practical next steps visible, such as finding a store or taking a product quiz.
How it is built
- Product navigation
- Sleep study claims
- Store finder prompt
- Mattress quiz options
- Financing details
- Sale terms and disclosures
Email copy
Mattresses Bed frames Pillows Stores LAB TESTED SleepScore Validated 79% improvement in sleeping cooler1 90% improvement in reported sleep quality1 63% less pain at night2 Learn about our SleepScore Study Find a store near you Enter your zip for your closest store and this weekend's hours. Find your store Take our Mattress Quiz Connect with a Sleep Genius Find a store As low as 0% APR3 4100 N Chapel Ridge Rd. Suite 200 Lehi, Utah 84048 US Sale Terms: Discounts automatically applied at checkout. Offers valid while supplies last. Offers not valid on previous purchases or pending orders. To qualify, all items must be purchased as part of the same order. Offers good for orders placed directly from Purple.com, in Purple showroom retail locations, or from Purple direct-order telephone sales. Offers not valid for purchases made at third-party retail stores or websites. Additional restrictions may apply. Previously purchased items currently under the one hundred (100) night trial cannot be returned and redeemed with these offers. Cannot be combined with other offers. 1Survey results from a 2025 SleepScore Labs study with subjects sleeping on a Purple mattress for 4-weeks compared to their original mattress. 2Average reduction reported in the impact of pain on sleep, as measured by the Chronic Pain Sleep Inventory (CPSI), while sleeping on a Purple Restore Collection mattress, SleepScore Labs, 2025. 3Affirm Terms: 60 month offer only available on orders over $3,999. Rates from 0–36% APR. For example, a $2,000 purchase might cost $181/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. For licenses and disclosures, see affirm.com/licenses. ©2026 Purple Innovation, LLC. All Rights Reserved. Purple, the Purple Grid, and Hyper-Elastic Polymer are registered trademarks of Purple Innovation, LLC GelFlex, Reinventing Comfort, and Comfort Reinvented are trademarks owned by Purple Innovation, LLC. Want to stop receiving these messages? Unsubscribe here.