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Email examplesBrandsProductlaneFeature announcement

Productlane automatic loop closing announcement

Productlane announces an AI agent feature that follows up with customers when linked Linear work ships. The email explains how it handles different channels, checks whether a follow-up is appropriate, and how to enable it.

Productlane

Day 1 after signup

New: Automatic loop closing

This is something we’re really excited about, and it closes a gap we've been thinking about for a long time at Productlane. Until today, we...

Why it works

  • Open with the customer problem the feature addresses, then name the new capability so readers understand its purpose before the mechanics.
  • Explain the workflow in practical stages, including where messages appear and which checks prevent inappropriate follow-ups.
  • Close with one clear action for readers who want to explore the feature further.

How it is built

  1. Feature headline and date
  2. Problem and context
  3. Automated workflow overview
  4. Channel behavior and setup
  5. Follow-up safeguards
  6. Changelog call to action
Email copy

Automatic loop closing October 15, 2026 This is something we’re really excited about, and it closes a gap we've been thinking about for a long time at Productlane. Until today, we kept closing the loop manually so you could create that personal delight moment for your customer. But now that models have gotten better, and people enjoy talking much more with agents, we finally automated this piece of Productlane. We're excited to introduce automatic loop closing. When a Linear issue or project linked to a thread is shipped, the Productlane Agent tells the customer who asked for it, in the channel they wrote from. It first checks whether you've already messaged the customer and verifies in GitHub if it’s already deployed. A follow-up in every channel Emails get a reply in the same thread. Slack and Teams threads get an answer in the conversation. Live chat gets a chat message plus an email copy, so the customer still sees it after closing the page. Turn it on in Settings → AI → Close loop and pick which Linear statuses count as shipped. It’s available on all plans, and you can turn it on here. It reads the thread first Before it writes, the agent reads the thread and follows up only when a message still makes sense. It holds back when a teammate already told the customer, when the customer wrote back in the meantime, or when the issue was canceled. Each time, the timeline says why, so your team can see the decision. The message names what shipped The agent uses your public title when you've written one. Otherwise, it writes a short phrase from the conversation the customer already saw, like "the fix for the missing CSV row", so that no internal Linear titles or descriptions could be leaked to customers. Once the follow-up goes out, the agent checks the thread for other open questions and marks it done automatically when there is nothing else open. View changelog Powered by ProductlaneUnsubscribe

Brand
Productlane
Industry
SaaS · Customer support software
Type
Product update
Email
Feature announcement
Sent
Day 1 after signup
Sent at
Thu, 5:23 PM UTC
From
Productlane <news@updates.productlane.com>
Sent with
Postmark
Plain textSingle CTA
All feature announcement email examples

Breakdown

Main button
“View changelog”
Calls to action
1 button, 4 links
Length
332 words · 1 min read
Images
4, incl. a GIF
Layout
Single column · Balanced
Voice
Informative
Language
English
Fonts
Inter
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #4b5563
  • #0a0a0a
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