Potion onboarding

5 emails over 7 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeHow to De-formulate in Potion 🧪Save hours of time with this feature!
Day 0Same day
Email 2 · OnboardingHow to use Potion's Search Engine 🔎AI-powered research and discovery
Day 33 days later

What each email does

Day 0First emailWelcomeHow to De-formulate in Potion 🧪Potion’s co-founder welcomes the new subscriber and introduces a quick video on deformulating a beauty product. The email outlines the basic steps and invites the recipient to reply with questions.
Day 0Same dayOnboardingHow to use Potion's Search Engine 🔎Introduces Potion’s AI-powered search for raw materials and explains how to improve a query. It directs new users to a help-center tutorial for a guided walkthrough.

Trial endingYour Potion Free Trial expires in 3 daysPotion warns that the free trial expires in three days and explains that the account will downgrade to the Free plan. It lists the Basic plan features and says the recipient can upgrade in-app to keep access.

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