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Email examplesBrandsPopSugarNewsletter

POPSUGAR Shopping editorial newsletter

A shopping editor curates Halloween costume ideas and makeup, reviews Kylie Jenner’s Meta glasses, and rounds up shopping picks and other POPSUGAR stories.

PopSugar

Day 26 after signup

Your Halloween Costume, Solved

Plus, are Kylie Jenner's Meta glasses worth the hype?

Why it works

  • Lead with a timely seasonal problem, then offer practical ideas that make the theme useful to readers.
  • Mix a deeper featured story with shorter shopping links and editor picks to give the issue variety without losing its shopping focus.
  • Use a conversational editor voice to connect the recommendations while keeping product details and prices easy to scan.

How it is built

  1. Editor's introduction
  2. Halloween costume roundup
  3. Featured product review
  4. Shopping story links
  5. Editor's product picks
  6. Additional story roundup
  7. Closing and subscription links
Email copy

Today's newsletter was written and curated by Popsugar shopping director & social host Sarah Wasilak. WTF Are You Going to Be For Halloween?! At the end of August, I swear I blink once and the temperature drops to 60 degrees, then I blink again and it's Halloween. And here we are, 10 days out from the spooky holiday and invitations to parties are rolling in. Whether you love committing to a costume or dread it like going to the doctor, I think you'll find our roundup of iconic Halloween costumes useful because most of them really only require a single purchase (for the rest of the look, you can rely on what you already have in your closet). And if your chosen character begs for some over-the-top makeup tricks, we've got you there, too: our beauty writer rounded up 10 products you can rely on to achieve the Halloween makeup of your dreams. Below, I've curated some of my favorite fashion and beauty combinations to get the wheels spinning. Cher and Dionne: Wolford Ribbed-Knit Knee-High Socks ($40) + MAC Lipstick Matte ($24) Romy and Michele: Lulus Pink Sequin Mesh Dress ($68) + Ardell 3D Faux Mink False Eyelashes ($8) Frida Kahlo: Lily & Rose Flower Headband and Ring ($39) + Sacheu Brow & Freckle Stay-N ($14) Jessica Rabbit: Asos Design Paillette Sequins Maxi Dress ($139) + Blend Bunny Cosmetics Blends Palette ($54) Miley Cyrus: Los Angeles Apparel Garment Dye Tank Thong Bodysuit ($36) + One/Size On 'Til Dawn Diamond Icing Glitter Waterproof Setting Spray ($36) Iconic Halloween Ideas   Influenced: Kylie Jenner's Meta Glasses Shopping writer Adi Giesey put the Meta Starfire Kylie Edition AI Glasses ($399) to the test and documented every detail, from the warm-up period (tech glasses take some getting used to!) to the adorable packaging. They undoubtedly look cool, and, as Adi notes in her review, "The concept is so simple that it's kind of genius — take an item people already wear daily (glasses) and add some of the most advanced AI technology to make the user's life easier. As someone who is always running out the door, I was drawn to the idea that if I left my headphones at home my day wouldn't be ruined." Ultimately, she became a fan in just one week, but if you're still not convinced, click below to read up on the specs, from the battery life to the fun features and capabilities. Kylie's Meta Glasses Review     What We're Shopping 10 Meta Glasses That Combine AI and Fashion, Including My New Favorite Pair If you're interested in Meta glasses but prefer a classic Ray-Ban Wayfarer, for example, these 10 shapes and styles are bestsellers — and there's one for every type of personal style. READ MORE→ The Best Halloween Decor For the Spookiest Home on the Block — Starting at $5 Here's some more on the Halloween front: we've got spooky home decor options from this creepy skeleton candy bowl ($25) to this Hello Kitty inflatable ($30, originally $40) for the truly committed with a front yard to decorate. READ MORE→   Editor's Picks: Everything's Coming Up Pink Damson Madder Florie PJ Set Chic, cozy pajamas for the cold nights ahead. $180 DEMARSON Eva Pavé Ear Cuff in Pink 20% of every sale goes to Pink Agenda for Breast Cancer Awareness Month. $165 Williams Pink Seersucker 9Forty Trucker I'm eyeing this hat as a Williams Racing F1 fan. $42 Peixoto Addison Mini Dress The perfect timeless minidress for my upcoming Miami minimoon. $79 $158   Now You Know Before you go, here are more stories from Popsugar that should be on your radar. Next up to play Secret Teller? The one and only Achieng Agutu. Don't miss the Tantalizing Confidence Queen's hilarious secret spill-all. Mckenna Grace reinterpreted one of Jennifer Lawrence's most iconic red carpet looks of all time. This episode of The Debrief uncovers all the Easter eggs. If you're gearing up for fewer runs and walks outside, why not bring the gym inside with these compact treadmills and walking pads? Senior director Lena Felton breaks down how she

Brand
PopSugar
Industry
Other · Lifestyle and entertainment media
Type
Newsletter
Email
Newsletter
Sent
Day 26 after signup
Sent at
Wed, 9:00 PM UTC
From
Popsugar Shopping <hello@email.popsugar.com>
Product grid
All newsletter examples

Breakdown

Calls to action
0 buttons, 71 links
Length
820 words · 4 min read
Images
11
Layout
Multi-column · Balanced
Voice
Friendly
Language
English
Fonts
Arial, Helvetica Neue
Dark mode
No custom styles

Colors

  • #ffffff
  • #171717
  • #ffdaed
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