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Email examplesBrandsPopSugarNewsletter

POPSUGAR shopping newsletter

This editorial shopping newsletter leads with the POPSUGAR Sex Awards, then features a luxury fashion rental app, product reviews, an interview, editor picks, and additional stories.

PopSugar

Day 19 after signup

Popsugar's 2026 Sex Awards Are Here

Plus: How this luxury fashion rental app changed my life.

Why it works

  • Lead with a distinctive editorial feature, then give readers a clear path to browse the full selection.
  • Mix reviews, interviews, and curated product picks to make a long newsletter feel varied and useful.
  • Use first-person details to add context to recommendations while keeping the overall tone conversational.

How it is built

  1. Editor introduction
  2. Awards feature and picks
  3. Fashion rental review
  4. Shopping stories
  5. Interview and product picks
  6. More stories and sign-off
Email copy

Today's newsletter was written and curated by Popsugar shopping director & social host Sarah Wasilak. Popsugar's Sex Awards Are Here: These Are the 15 Sexiest Products on the Internet There's a lot to feel good about in the pleasure department, from vibrators and spicy games to lingerie and lube. To discover the most toe-curling finds, our team of editors and experts sifted through thousands of submissions, tested hundreds of items, and awarded the 15 sexiest products ever. Shop a handful below, then click the button to browse our full list. Best arousal serum: PlusOne Spark Arousal Serum ($15) Best massage candle: Dame Massage Oil Candle ($39) Best vaginal moisturizer: Joylux Juicy Like A Peach Vaginal Gel ($59) Best lingerie: Victoria's Secret Bluebella Orla Wired Bodysuit ($100) Best vibrator: Womanizer Enhance ($169) Popsugar Sex Awards   Hold Up: Louvelle — The Luxury Fashion App That Doesn't Let Me Down Senior style director Jess Andrews and I love a good designer rental, especially when it's easy to access. This past Fashion Week, we were introduced to Louvelle, an invite-only luxury platform that allows you to shop a selection of highly-curated, covetable fashion must haves. From vintage dresses that will instantly make you best dressed at the party to the bags everyone wants, you can rent pieces from over 300 fashion houses and even make money lending your own treasures once you join. I first tested the service by borrowing this Prada sheath midi dress, which retails for $5,200 but can be rented for five days at $371. Now I've got my eye on the Bridal Edit for my upcoming wedding — especially since I was so blown away by the delivery, too. The Prada dress came pressed in a garment bag in pristine condition and was immediately ready to wear. Get started by requesting an invite here. Read Our Louvelle Review     What We're Shopping This NordicTrack Reformer Brings the Pilates Studio to Your Home — Here's My Review NordicTrack just introduced a reformer that brings the Pilates sesh into your home. Our editor Adi tested it out to see if it's worth the price, hype, and privacy (and TBH, all the money you'll save canceling that membership). Read her review to find out. READ MORE→ Solidcore Was Part of My Pre-Wedding Routine — Here's a Complete Beginner's Guide If you're more of a Solidcore girlie (or just curious about a membership), I hear you. Right now, Solidcore is offering 20 percent off their new-client two-week unlimited classes deal here. Read our full review to learn what to expect in class if you're a beginner. READ MORE→   Watch Secret Teller With Dermot Kennedy I had a blast interviewing Irish singer-songwriter Dermot Kennedy for Popsugar's Secret Teller series. While you might have heard Dermot is taking a break from his tour to heal, when I met up with him in New York, he was about to play Forest Hills Stadium in Queens and also host a DK5K run coordinated by Brooks Running, where he gets to meet fans in person and lead them on a jog. Being a runner myself, I was curious to find out how Dermot runs and what he thinks about when he's zoning out (spoiler: if he has earphones in, he's never listening to himself). You can shop his exact running sneakers, along with the other Brooks essentials he's wearing, below. And if you're not a runner and curious about my own street-style ensemble, I've shopped out my outfit, too. Dermot's running must haves: Brooks Running Ghost Amp ($150) Brooks Running Dash Short Sleeve Printed ($55) Brooks Running Cascadia 5" Short ($85) My interview outfit: Cider Collar Striped Long Sleeve Shirt ($38) Mango Asymmetric Skirt With Lace Detail ($100) Steve Madden Seleste Zebra Slide Wedge Sandals ($79, originally $99) Secret Teller With Dermot Kennedy   Editor's Picks: It's the Little Things Hollywood Fashion Secrets Front Clip Push Up Sticky Bra For a necessary lift when you're wearing that backless dress. $25 Wolford Stretch Cotton Knee-Highs My fav

Brand
PopSugar
Industry
Other · Lifestyle and entertainment media
Type
Newsletter
Email
Newsletter
Sent
Day 19 after signup
Sent at
Wed, 9:00 PM UTC
From
Popsugar Shopping <hello@email.popsugar.com>
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Breakdown

Calls to action
0 buttons, 73 links
Length
880 words · 4 min read
Images
12
Layout
Multi-column · Balanced
Voice
Friendly
Language
English
Fonts
Arial, Helvetica Neue
Dark mode
No custom styles

Colors

  • #ffffff
  • #171717
  • #ffdaed
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