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Email examplesBrandsPatagoniaProduct launch

Patagonia Refugio Daypack showcase

Showcases the Refugio Daypack in three sizes, pairing brief use-case descriptions with shopping links. A related surf-club story adds editorial content, and the email highlights free shipping on qualifying orders.

Patagonia

Day 28 after signup

Versatile Refugio Daypacks

Find the right size for your shenanigans.

Why it works

  • Frame the product around a flexible use case before presenting the available options.
  • Give each size a concise benefit and its own shopping link so readers can compare and act quickly.

How it is built

  1. Free shipping banner
  2. Playful product introduction
  3. Three-size product grid
  4. Related editorial story
  5. Shipping terms and footer
Email copy

Free Shipping on Orders over $99* Refugio Daypacks are on board with whatever you’re scheming. Be responsible or skip the daily tasks. Our packs are useful either way. Shop Daypacks 26L Refugio Daypack Everyday essentials. Shop 30L Refugio Daypack Pack a little extra. Shop 32L Refugio Daypack Bring it all. Shop Shop Daypacks By Morgan Williamson Inside Yakutat Surf Club’s budding stoke scene in Southeast Alaska. Read Photos: (Top) Scott Johnston explores the cliffs at sunset as mist rolls through the Lofoten Islands. Norway. RYAN BALHARRY (Bottom) Yakutat Surf Club member Jackson Wolfe stands up on his first glassy wave with surf mentor Kanaan Bausler. Yakutat, Alaska. CHELSEA JOLLY *Free Shipping details: If your order meets or exceeds the amount advertised on the website, you qualify for free ground shipping. Choose the FREE delivery option (up to 10 business days) at checkout or over the phone at 800-638-6464. This offer is valid for orders shipped to addresses in the United States and all U.S. Territories only, not valid for international orders. The free shipping option is not valid for gift cards, Patagonia Outlet stores, surfboards, or with Pro, Team and Group Sales. Patagonia Customer Service 8550 White Fir St Reno, NV 89523 | Help Center Email Preferences This email was sent to you@example.com Update My Preferences | Unsubscribe View on web | © 2026 Patagonia, Inc.

Brand
Patagonia
Industry
Ecommerce · Outdoor apparel and gear
Type
Promotional
Email
Product launch
Sent
Day 28 after signup
Sent at
Fri, 3:04 PM UTC
From
Patagonia <funhogs@na.patagonia.com>
Sent with
SendGrid
Product gridFree shipping
All product launch email examples

Breakdown

Main button
“Free Shipping on Orders over $99*”
Calls to action
5 buttons, 31 links
Length
225 words · 1 min read
Images
11, incl. a GIF
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
RidgewayEmail, Arial, CopernicusEmail
Dark mode
No custom styles

Colors

  • #ffffff
  • #999999
  • #e8e4da
  • #676168
  • #000000
Light emails

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