Papier
Day 46 after signup
This is better than Black Friday
Ohhh, exclusive access suits you 🗝️
Why it works
- Frame the promotion as early or exclusive access to give the offer a clear angle beyond a standard sale announcement.
- Present the discount and code before the shopping calls to action so subscribers know the benefit before choosing where to browse.
- Keep the offer restrictions together in a terms section after the main shopping content.
How it is built
- Sale announcement
- Exclusive discount code
- Early shopping CTA
- Bestseller shopping CTA
Email copy
The secret’s out. Our Better than Black Friday sale is here.* Well for you, anyway. Unlock up to 35% off with access code: EXCLUSIVE Be the first to shop Shop bestsellers *Ts&Cs: Offer valid until 23.59 GMT 18.11.2026. Enter code EXCLUSIVE at checkout to receive up to 35% off, discounts vary by product. Excludes e-gift cards, samples, archive sale, business & bulk orders. Specific discount depths for each product can be viewed at www.papier.com Offer cannot be used in conjunction with any other promotions or student discount. Discount is not transferable and cannot be redeemed for cash. Papier reserves the right to change this offer at any time. Stationery Wedding Cards Gifts Photo Sale Papier Ltd. Copyright © 2026 All rights reserved C/O Withers LLP, 20 Old Bailey, London EC4M 7AN, UK Registered Company Number: 09534860 Manage your preferences | Unsubscribe from all