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Email examplesBrandsPacasoProduct launch

Pacaso try-before-you-buy launch email

Pacaso introduces a way to stay in a home before deciding whether to buy a share. It explains the three steps and how the deposit applies to a purchase.

Pacaso

Day 16 after signup

New from Pacaso: Try before you buy

Stay first. Then decide.

Why it works

  • Lead with a memorable way to experience the product before explaining the purchase details.
  • Break the offer into clear steps, and place important deposit terms beside the steps they affect.

How it is built

  1. Offer headline
  2. Value proposition
  3. Primary booking button
  4. Three-step explanation
  5. FAQ and advisor support
  6. Footer and terms
Email copy

Try before you buy Stay first. Then decide. There is only so much a photograph can tell you about a home. The rest you learn by staying in it. Choose a Pacaso home, book a week, and arrive the way an owner would: the house ready, the beds made, the keys already yours. A deposit holds the stay, and applies in full to the share price if you decide to buy. View available stays How it works 01 / Choose a week Find a stay that fits. Reserve it with a deposit. 02 / Settle in The same home, the same welcome an owner gets. 03 / Apply your deposit Your deposit applies to the share price in full. Non-refundable if you don’t buy. Have questions? Read the Try before you buy FAQs, or reply to this email and a Pacaso advisor will take it from there. Read the FAQs Destinations Homes How it works Contact Pacaso facilitates co-ownership of second homes through a property-specific LLC. Pacaso is not a real estate broker. Deposits are non-refundable and apply only to a share purchase in the same home. Unsubscribe or update your preferences.

Brand
Pacaso
Industry
SaaS · Real estate
Type
Promotional
Email
Product launch
Sent
Day 16 after signup
Sent at
Tue, 7:45 AM UTC
From
Pacaso <pacaso@email.pacaso.com>
Sent with
Iterable
All product launch email examples

Breakdown

Main button
“View available stays”
Calls to action
1 button, 10 links
Length
189 words · 1 min read
Images
2
Layout
Single column · Balanced
Voice
Informative
Language
English
Fonts
Plus Jakarta Sans
Dark mode
No custom styles

Colors

  • #f1ece3
  • #424242
  • #5e6650
  • #dad3c5
Black & white emailsLight emails

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