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Email examplesBrandsPelotonFeature announcement

Peloton personalized training feature announcement

Peloton highlights Peloton IQ and its personalized training tools, including pace targets, heart rate guidance, and structured programs. The email invites readers to learn more about the features available with a Peloton Tread.

Peloton

Day 29 after signup

Workouts that work for you

Smarter training starts with a Peloton Tread.

Why it works

  • Lead with the reader benefit, then explain the product capability that supports it.
  • Break a broad feature story into short sections, each focused on one practical use.
  • Use consistent calls to action so readers can explore details without interrupting the overview.

How it is built

  1. Training benefit headline
  2. Personalized feature introduction
  3. Pace target details
  4. Heart rate guidance
  5. Structured program benefits
  6. Membership and legal footer
Email copy

Training built around you Peloton IQ adapts to the way you train
and tailors your training to help you reach
your goals. With Personalized Plans, custom workouts, and more, you’ll always have a
way to push your limits. Learn more IQ Pace Targets IQ Pace Targets give personalized
speed recommendations based on your progress over time, giving you the confidence
to redefine your limits. Learn more❯ Learn more❯ Heart Rate Zone Workouts Stay in the right zone with real-time heart rate guidance tailored to your workout goal. Learn more❯ Learn more❯ A little structure goes a long way Peloton’s structured programs give you a
clear path forward, so it’s easier to keep showing up. Each program helps you build consistency and keep making progress toward what
matters to you. Learn more❯ Learn more❯ Peloton All-Access Membership required to access all Peloton content and applicable features on your Peloton hardware. © 2026 Peloton, Peloton Interactive, Inc. All rights reserved. 441 9th Ave, 6th Fl, New York, NY 10001 United States Unsubscribe Privacy Policy Preferences Terms of Service Membership Terms Join our Community Referral

Brand
Peloton
Industry
Ecommerce · Connected fitness equipment
Type
Product update
Email
Feature announcement
Sent
Day 29 after signup
Sent at
Sat, 2:19 PM UTC
From
Peloton <peloton@mail.op.onepeloton.com>
All feature announcement email examples

Breakdown

Main button
“Learn more”
Calls to action
1 button, 22 links
Length
181 words · 1 min read
Images
5, incl. a GIF
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
Inter
Dark mode
Custom dark styles

Colors

  • #f5f3f6
  • #171718
Light emails

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