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Email examplesBrandsPelotonSeasonal campaign

Peloton Black Friday sale email

Peloton announces Black Friday discounts on its bikes, treadmills, and rower. The email highlights savings by product and invites readers to shop the lineup.

Peloton

Day 48 after signup

Black Friday is live: up to $1,300 off* Peloton equipment

You’ve been waiting all year for this.

Why it works

  • Lead with the seasonal event and maximum savings so readers understand the offer at a glance.
  • Organize products with their individual discounts to make comparing options easy.
  • Keep the shopping prompt clear, then place detailed eligibility and offer terms at the end.

How it is built

  1. Discount headline
  2. Seasonal offer introduction
  3. Product savings grid
  4. Shop lineup CTA
Email copy

Up to $1,300 off* Peloton equipment Black Friday is live, and it’s the perfect reason to expand your routine with deals on new ways to move and crush your goals. Find your fit Peloton Cross Training Bikes Up to $900 off Shop now › Peloton Cross Training Treads Up to $1,300 off Shop now › Peloton Cross Training Row+ Up to $650 off* Shop now › Shop the lineup © 2026 Peloton, Peloton Interactive, Inc. All rights reserved. 441 9th Ave, 6th Fl, New York, NY 10001 United States Unsubscribe Privacy Policy Preferences Terms of Service Membership Terms Join our Community *Peloton All-Access Membership required to access all Peloton content and applicable features on your Peloton hardware. Limited time offer; subject to change. Eligible purchases made during this offer period will receive the following discounts: $400 off Peloton Original Series Refurbished Bike +, $400 off Peloton Cross Training Bike, $900 off Peloton Cross Training Bike+, $200 off Peloton Tread Flex, $700 off Peloton Tread Vision, $1,300 off Peloton Tread+ Vision, and $650 off Peloton Cross Training Row+. All discount amounts in USD. Additional required $299 assembly fee with all purchases of Peloton Tread+ Vision. Orders including multiple pieces of hardware will receive one maximum discount of the highest applicable value. Purchasers of eligible equipment during the offer period will receive a promotional code (“Code”) for one month of free All-Access Membership; purchases of refurbished bikes excluded. The Code will be sent to Members in their order confirmation email for their eligible purchase and must be redeemed three months following the date the order confirmation is received. Redemption instructions will also be included in the order confirmation email. Applicable sales tax separate. Offer applied at checkout. No substitutions. Peloton may change, cancel or limit offers at any time. Cannot be combined with certain other offers. Void where prohibited. Not transferable. While supplies last. No cash value. Not valid outside the United States. If the hardware purchased is returned for a refund, you will be refunded the cost of the applicable hardware less the hardware discount. Additional delivery fees and/or restrictions may apply in remote areas, which may include Alaska, Hawaii, Puerto Rico, U.S. Virgin Islands, and ferry-only accessible locations. A single All-Access Membership provides access to Peloton content on one of each type of Peloton hardware (e.g., one Peloton Bike or Bike+, and one Peloton Tread Vision or Peloton Tread+ Vision) per household, learn more at https://www.onepeloton.com

Brand
Peloton
Industry
Ecommerce · Connected fitness equipment
Type
Promotional
Email
Seasonal campaign
Sent
Day 48 after signup
Sent at
Thu, 4:18 PM UTC
From
Peloton <peloton@mail.op.onepeloton.com>
Product grid
All seasonal campaign email examples

Breakdown

Main button
“Shop the lineup”

See this email for your brand

Try it
  • Offer terms and footer
  • Calls to action
    1 button, 19 links
    Length
    410 words · 2 min read
    Images
    5
    Layout
    Single column · Balanced
    Voice
    Urgent
    Language
    English
    Fonts
    Inter
    Dark mode
    No custom styles

    Colors

    • #ff0000
    • #171718
    • #ffffff
    • #e6e4e7
    Red emailsDark emails

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