On
Day 21 after signup
New LOEWE and On
Designed for artistic exploration
Why it works
- Lead with the collaboration and the collection’s defining idea so readers quickly understand what is new.
- Connect the product to the artists’ creative practices to give the launch a distinctive theme.
- Repeat a clear exploration prompt after the description to make the next step easy to find.
How it is built
- Collection introduction
- Primary exploration CTA
- Artistic theme headline
- Artist-focused description
- Secondary exploration CTA
- Brand collaboration tagline
Email copy
For its latest chapter, LOEWE and On share an outdoors-inspired collection featuring artists Joan Jonas, Tarek Atoui, and Martine Syms. Explore the collection → Designed for artistic exploration Explore the collection and enter the worlds of each artist, discovering practices shaped by movement and a deep connection to the world around them. Find out more → Spanish craft meets Swiss Engineering Explore the collection → Download the app Become a member Manage your preferences Unsubscribe © On 2026 Instagram Strava TikTok