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Email examplesBrandsOn

On running apparel promotion

On highlights lightweight gear for running and directs readers to shop its bestselling apparel. A small product grid offers additional apparel picks.

On

Day 14 after signup

Lightweight gear for your next run

Must-have apparel this way

Why it works

  • Lead with a familiar running context to make the product benefit immediately relevant.
  • Pair a concise benefit statement with one clear shopping action, then show related products as secondary options.

How it is built

  1. Running-focused headline
  2. Lightweight gear benefit
  3. Shop apparel CTA
  4. Related product grid
  5. Brand and preference footer
Email copy

Gear up for the run From 5Ks to marathons, the secret to a run you’ll remember is lightweight gear that lets you focus on every stride – no distractions. Shop bestselling apparel You might like these too... Performance-T Core-T 7" Core Shorts Core Jacket © On 2026 On. Anytime. Anywhere. Download the app Become a member Instagram Strava TikTok Manage your preferences Unsubscribe

Brand
On
Industry
Ecommerce · Footwear
Type
Other
Email
Other
Sent
Day 14 after signup
Sent at
Sat, 3:40 AM UTC
From
On <on@news.on.com>
Product gridSingle CTA

Breakdown

Main button
“Shop bestselling apparel”
Calls to action
1 button, 17 links
Length
61 words · Under a minute
Images
5
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
on-std, on-mono, on-bold
Dark mode
Custom dark styles

Colors

  • #fffffe
  • #000001
  • #edeef0
Light emails

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Final reminder: Get 10% off your first order

OnActivation nudge

Day 17 after signup·Part of a sequence

Your next running shoe awaits

OnOnboarding

Day 11 after signup·Part of a sequence

Welcome to the team

OnOnboarding

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See this email for your brand

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