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Email examplesBrandsNothingProduct launch

Nothing Headphone (1) Pro launch email

Nothing introduces its Headphone (1) Pro through an interview with musicians Kelela and Sage Elsesser, then highlights audio features and links to a video and product page.

Nothing

Day 12 after signup

In conversation: Kelela + Sage Elsesser

Two of music’s most distinct voices

Why it works

  • Open with recognizable creative voices to give a product introduction an editorial angle.
  • Explain the audio features before showing the product options, so readers get context before reaching the shopping prompt.
  • Offer distinct paths to explore the story, watch a video, or shop for readers with different levels of interest.

How it is built

  1. Artist-led introduction
  2. Interview call to action
  3. Audio feature highlights
  4. Video call to action
Email copy

To celebrate our most ambitious audio project yet, we caught up with visionary recording artist Kelela and Sage Elsesser, the skater / producer / rapper performing under the name Navy Blue. Two of the most distinctive voices in music today, they speak to us about rebellious creativity, risk-taking and experimentation. READ THE INTERVIEW Tuned with Metropolis Studios We teamed up with the sound engineers at Metropolis Studios to tune the new Flat EQ Switch. It lets you understand the raw track. We also made a new Dynamic Spatial Audio mode that feels like listening in their Studio B, plus five Custom EQs for some of our favourite genres. WATCH THE VIDEO Our best audio ever Headphone (1) Pro BLACK Headphone (1) Pro WHITE SHOP HEADPHONE (1) PRO If you have any questions or need support, we are here to help. The Nothing Team Copyright © Nothing Technology. Registered in England and Wales. Registration number: 12984564. Registered office: Nothing Technology, Bedford House, 21A John Street, London, United Kingdom, WC1N 2BF. PRIVACY TERMS UNSUBSCRIBE INSTAGRAM YOUTUBE X TIKTOK

Brand
Nothing
Industry
Ecommerce · Consumer electronics
Type
Promotional
Email
Product launch
Sent
Day 12 after signup
Sent at
Thu, 7:02 PM UTC
From
Nothing Technology <noreply@m.nothing.tech>
Sent with
SparkPost
Product gridVideo

See this email for your brand

Try it
  • Product color display
  • Shop call to action
  • Support and footer
  • All product launch email examples

    Breakdown

    Main button
    “READ THE INTERVIEW”
    Calls to action
    3 buttons, 20 links
    Length
    174 words · 1 min read
    Images
    9
    Layout
    Multi-column · Visual
    Voice
    Inspirational
    Language
    English
    Fonts
    Lucida Console, Geist Mono, Geist
    Dark mode
    No custom styles

    Colors

    • #ffffff
    • #181818
    • #000000
    • #ededed
    Light emails

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