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Email examplesBrandsNixonProduct launch

Nixon limited-edition watch launch

Nixon introduces a limited-edition Friday the 13th chronograph, highlighting its distinctive dial and individually numbered case back. The email gives regional drop times and directs readers to get ready for the release.

Nixon

Day 4 after signup

The last Friday the 13th of 2026. Only 13 watches.

Limited edition Friday the 13th watch drops today.

Why it works

  • Tie the product launch to a timely theme, then quickly explain why this release is special.
  • Pair concrete product details with a clear scarcity cue so readers understand what distinguishes the item.
  • Place a direct call to action before the regional release schedule, which gives interested readers a next step and practical timing.

How it is built

  1. Friday the 13th hook
  2. Drop-series context
  3. Watch feature details
  4. Primary CTA
Email copy

Friday the 13th, Part III The calendar gave us 3 Friday the 13ths for the first time since 2015, and we promised a drop for each one. This is the last. Meet the 51-30 Chrono, limited to just 13 pieces per region. A ghost dial where only the number 13 marks the hours, lit up with bold lume. Every case back is individually numbered. GET READY Dropping Friday the 13th USA: 1300 PST CA: 1300 PST EU/UK: 1300 CET AU: 1300 AEST Contact us or Manage Preferences or Unsubscribe Nixon Inc. 2810 Whiptail Loop West Ste 101 Carlsbad, CA 92010

Brand
Nixon
Industry
Ecommerce · Watches and accessories
Type
Promotional
Email
Product launch
Sent
Day 4 after signup
Sent at
Fri, 8:01 PM UTC
From
Nixon <hello@nixon.com>
Sent with
SendGrid
Single CTA
All product launch email examples

Breakdown

See this email for your brand

Try it
  • Regional release times
  • Main button
    “GET READY”
    Calls to action
    1 button, 11 links
    Length
    101 words · Under a minute
    Images
    7, incl. a GIF
    Layout
    Multi-column · Visual
    Voice
    Urgent
    Language
    English
    Fonts
    Lato, Helvetica Neue, Ubuntu
    Dark mode
    No custom styles

    Colors

    • #1155cc
    • #000000
    • #05846e
    • #ffffff
    Blue emailsTeal emailsDark emails

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