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Email examplesBrandsNixonProduct launch

Nixon Friday the 13th watch launch email

Nixon announces a limited-edition watch dropping the next day. It builds urgency and shares launch times for several regions.

Nixon

Day 3 after signup

Something v. rare is happening tomorrow...

Tomorrow is not just any Friday

Why it works

  • Lead with a timely theme that makes the product launch feel distinctive.
  • Pair a clear launch date with brief urgency prompts, then give readers one primary action.
  • List launch times by region so the next step is easy to plan.

How it is built

  1. Themed headline
  2. Limited-edition announcement
  3. Urgency prompts
  4. Primary call to action
Email copy

Friday the 13th Tomorrow is not just any Friday. The limited edition Friday the 13th 51-30 drops TOMORROW. Set your alarm. Text a friend. Do whatever you need to not miss out. GET A SNEAK PEAK Dropping Friday the 13th USA: 1300 PST CA: 1300 PST EU/UK: 1300 CET AU: 1300 AEST Contact us or Manage Preferences or Unsubscribe Nixon Inc. 2810 Whiptail Loop West Ste 101 Carlsbad, CA 92010

Brand
Nixon
Industry
Ecommerce · Watches and accessories
Type
Promotional
Email
Product launch
Sent
Day 3 after signup
Sent at
Thu, 2:04 PM UTC
From
Nixon <hello@nixon.com>
Sent with
SendGrid
Single CTA
All product launch email examples

Breakdown

See this email for your brand

Try it
  • Regional launch times
  • Preference footer
  • Main button
    “GET A SNEAK PEAK”
    Calls to action
    1 button, 11 links
    Length
    71 words · Under a minute
    Images
    7, incl. a GIF
    Layout
    Multi-column · Visual
    Voice
    Urgent
    Language
    English
    Fonts
    Lato, Helvetica Neue, Ubuntu
    Dark mode
    No custom styles

    Colors

    • #1155cc
    • #000000
    • #05846e
    • #ffffff
    Blue emailsTeal emailsDark emails

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