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Email examplesBrandsMrporterWelcome

MR PORTER welcome email

Welcomes new subscribers with a discount on their first order. It also highlights the brand’s editorial content, exclusive launches, in-house label, service, and shopping app.

Mrporter

Day 0 after signup

Welcome to MR PORTER: here’s 10 % off your first order

Discover the men’s style destination

Why it works

  • Lead with a clear first-order incentive so new subscribers immediately understand the welcome offer.
  • Follow the offer with concise brand benefits to give readers reasons to explore beyond the discount.
  • Keep the main shopping action distinct from secondary app links and service information.

How it is built

  1. Welcome offer
  2. Discount code details
  3. Shop call to action
  4. Brand benefits list
  5. App download links
  6. Service and legal footer
Email copy

AS A WELCOME GIFT, WE’D LIKE TO OFFER YOU 10% OFF YOUR FIRST ORDER. Apply WELCOMEU4D5IMRP at checkout to redeem your offer. Terms and conditions apply Shop now   WHY YOU’LL LOVE MR PORTER: WHAT’S NEW New arrivals three times a week, every week   THE JOURNAL Interviews, insights and expert style advice   EXCLUSIVE LAUNCHES Exclusive drops and brand collaborations   MR P. Our in-house label – a thoughtfully designed range of investment pieces and seasonal refreshers   SERVICE Express shipping to 170 countries – with same-day delivery in London and New York – and free returns   SHOP ON THE GO ON THE MR PORTER APP Download the official app for free and shop the latest products from the world’s finest luxury brands Download for iPhone Download for Android     MR PORTER is a registered trademark of THE NET-A-PORTER GROUP ITALY S.R.L., via Morimondo 17, Milan 20143 VAT number: 14474810968 Need assistance? Please feel free to email us or call us — we're here to help. Please add news@mail.mrporter.com to your address book If you would prefer not to receive emails from MRPORTER.COM simply click here. To view our Privacy Policy click here.

Brand
Mrporter
Industry
Ecommerce · Luxury menswear
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Thu, 12:41 PM UTC
From
MR PORTER <news@mail.mrporter.com>
Discount code
All welcome email examples

Breakdown

Calls to action
0 buttons, 20 links
Length
190 words · 1 min read
Images
14
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
SackersGothicStd, Georgia
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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