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Email examplesBrandsMrporterProduct launch

MR PORTER new arrivals email

A curated selection of new pieces from luxury fashion brands, presented with product details and repeated prompts to shop.

Mrporter

Day 4 after signup

We think this will surprise you

Discover what’s new from your favourite brands

Why it works

  • Lead with a concise new-arrivals angle to make the purpose of the email immediately clear.
  • Pair product names and brands in a scannable grid so readers can browse several options quickly.
  • Repeat the shopping prompt after the product selection to give readers another clear next step.

How it is built

  1. New-arrivals headline
  2. Primary shopping prompt
  3. Curated product grid
  4. Brand navigation links
  5. Shopping prompt and footer
Email copy

The new pieces you won’t want to miss Shop now   VALSTAR Clifford Double-Breasted Wool-Blend Felt Coat ZEGNA Centoquaranta Checked Cotton-Twill Shirt BRUNELLO CUCINELLI Tapered Pleated Wool and Cotton-Blend Herringbone Suit Trousers ZEGNA EYEWEAR Square-Frame Tortoiseshell Acetate Sunglasses FORTELA Arapaho Denim Jacket HUMAN MADE Embroidered Cotton and Wool-Blend Twill Western Shirt   Shop now   NEW, NOW Brunello Cucinelli Valstar Human Made Zegna Houdini Shop now     MR PORTER is a registered trademark of THE NET-A-PORTER GROUP ITALY S.R.L., via Morimondo 17, Milan 20143 VAT number: 14474810968 Need assistance? Please feel free to email us or call us — we're here to help. Please add news@mail.mrporter.com to your address book If you would prefer not to receive emails from MRPORTER.COM simply click here. To view our Privacy Policy click here.

Brand
Mrporter
Industry
Ecommerce · Luxury menswear
Type
Promotional
Email
Product launch
Sent
Day 4 after signup
Sent at
Mon, 10:03 PM UTC
From
MR PORTER <news@mail.mrporter.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 24 links
Length
131 words · Under a minute
Images
9
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Georgia, SackersGothicStd
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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