Marmalead
Day 0 after signup
How a 32k+ Seller Uses Marmalead 📈
Why it works
- Lead with concrete customer performance figures, then introduce a specific customer to make the proof feel grounded.
- Organize the detailed advice by product feature so readers can connect each example to a use case, and finish with one clear call to action.
How it is built
- Opening premise
- Customer performance stats
- Seller introduction
- Tool-by-tool examples
- Product CTA and footer
Email copy
Showcasing how someone else is finding success can be powerful if it's repeatable. It is. That's why... HALF of Marmalead customers outperform the average non-Marmalead Etsy shop by 7X All shops who stay with Marmalead outperform the average Etsy shop by almost 4X Top 10% of Marmalead customers outperform the average Etsy shop by 25X Today we want to introduce you to Kara Buntin from A Cake to Remember. Kara has more than 32k sales on Etsy. She’s an affiliate partner of ours with great courses and a public FB group. Kara’s only recommendation for Etsy SEO is Marmalead, we agree! 😉 How Kara Uses Marmalead for SEO and Product Research Search feature: Checking for search/engagement/competition. Check seasonal trends to plan upcoming quarterly sales and promotions. Check on pricing and shipping to see how to be better than the competition. Look at other tags to get ideas. Check for downward trends in product demand. “My Listings” section: General housekeeping, making sure that all the tags are filled out etc. Check to see how the titles look on different devices in the title readability section in individual listings. Check to see what the focus keywords are being identified as, and change them if that isn’t what I intended! Identify good keywords that could be used in other listings and add them to a list. Storm: My favorite feature because using it correctly can give you SO MANY ideas for new keywords and new products. Start with a general keyword that describes the product and get ideas for more specific ones as well as new ones I never knew about. Find out about popular searches I wasn’t aware of and design new products around them. Make things that people are looking for already! Add keywords to lists as you go along to save for later and to put in groups that you want to add to existing listings later. Look for related keywords from customer groups that I’m not targeting but are coming up, to add those to my existing listings in order to increase reach. Comparison tool: Best way to get a quick look at which keywords are the ones you want to optimize for. Can add them to lists as you go so that you basically write the title as you’re comparing keywords. Check pricing between different keywords to position your pricing toward the higher price points! Get ideas for more keywords to use from the top tags section. Tracking: Get a general overview of the competition level over time to see when it’s time to pivot or change marketing tactics. Check on popularity of items to see if there’s been a decrease in demand in general. History: Good for when I can’t remember what I was working on! Also shows you whether things you dismissed earlier might be worth revisiting. Lists: Keep track of good keywords in specific categories. Collect keywords with interesting possibilities for product development. Collect good keywords as they’re being researched so that you can basically write the titles as you work. Get Marmalead! To make sure you keep getting these emails, please add success@marmalead.com to your address book or whitelist us. Want out of the loop? Just choose the subscriptions you want and uncheck the ones you don't. (If you unsubscribe completely, it means I can't deliver your emails, even for things you asked/paid for). Unsubscribe. Our postal address: 7901 4th St N STE 300 St. Petersburg, FL 33702