Showcasing how someone else is finding success can be powerful if it's repeatable. 

It is.

That's why... 

HALF of Marmalead customers outperform the average non-Marmalead Etsy shop by 7X

All shops who stay with Marmalead outperform the average Etsy shop by almost 4X

Top 10% of Marmalead customers outperform the average Etsy shop by 25X

Today we want to introduce you to Kara Buntin from A Cake to Remember. Kara has more than 32k sales on Etsy. She’s an affiliate partner of ours with great courses and a public FB group.

Kara’s only recommendation for Etsy SEO is Marmalead, we agree! 😉

How Kara Uses Marmalead for SEO and Product Research

Search feature:
  • Checking for search/engagement/competition.
  • Check seasonal trends to plan upcoming quarterly sales and promotions.
  • Check on pricing and shipping to see how to be better than the competition.
  • Look at other tags to get ideas.
  • Check for downward trends in product demand.
“My Listings” section:
  • General housekeeping, making sure that all the tags are filled out etc.
  • Check to see how the titles look on different devices in the title readability section in individual listings.
  • Check to see what the focus keywords are being identified as, and change them if that isn’t what I intended!
  • Identify good keywords that could be used in other listings and add them to a list.
Storm:
  • My favorite feature because using it correctly can give you SO MANY ideas for new keywords and new products.
  • Start with a general keyword that describes the product and get ideas for more specific ones as well as new ones I never knew about.
  • Find out about popular searches I wasn’t aware of and design new products around them. Make things that people are looking for already!
  • Add keywords to lists as you go along to save for later and to put in groups that you want to add to existing listings later.
  • Look for related keywords from customer groups that I’m not targeting but are coming up, to add those to my existing listings in order to increase reach.
Comparison tool:
  • Best way to get a quick look at which keywords are the ones you want to optimize for.
  • Can add them to lists as you go so that you basically write the title as you’re comparing keywords.
  • Check pricing between different keywords to position your pricing toward the higher price points!
  • Get ideas for more keywords to use from the top tags section.
Tracking:
  • Get a general overview of the competition level over time to see when it’s time to pivot or change marketing tactics.
  • Check on popularity of items to see if there’s been a decrease in demand in general.
History: 
  • Good for when I can’t remember what I was working on! 
  • Also shows you whether things you dismissed earlier might be worth revisiting.
Lists:
  • Keep track of good keywords in specific categories.
  • Collect keywords with interesting possibilities for product development.
  • Collect good keywords as they’re being researched so that you can basically write the titles as you work.

Get Marmalead!