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Email examplesBrandsMade InSale / discount

Made In cookware sale email

Promotes discounted 10-piece and 13-piece cookware sets, highlighting the savings, handle finishes, included pieces, and a free Dutch oven with the larger set. Multiple calls to action direct readers to shop each set.

Made In

Day 21 after signup

Our Best-Selling Set, at Its Best Price in Years

$345 off the 5-Ply 10-Piece Set, in Stainless, Antique Brass, or Brushed Copper handles.

Why it works

  • Lead with a specific savings comparison to make the offer immediately clear.
  • Explain what each item is for so readers can picture the set in everyday use.
  • Present the larger option and its bonus after establishing the main set, with a distinct CTA for each.

How it is built

  1. Savings-led opening
  2. Set details and CTA
  3. Handle finish options
  4. Piece-by-piece use cases
Email copy

That is $345 off, and it is lower than this set has been on any of our last three Black Fridays. You get two Frying Pans, two Saucepans, a Saucier, and a Stock Pot, all made in Italy and covered by a lifetime warranty. SHOP THE 10-PIECE SET Same Set, Your Hardware The finish is on the Stay-Cool handles, and you can pick Stainless, Antique Brass, or Brushed Copper for the same $679. Every pan is the same 5-Ply Stainless Clad, so pick the handles that match your kitchen. Stainless The original. SHOP Antique Brass Limited Edition. SHOP Brushed Copper Limited Edition. SHOP Every One Has a Job Two Frying Pans, 8" and 10" The everyday sear, from one egg to dinner for two. Two Saucepans With Lids, 2 and 4 QT Rice and grains in the small one, soup for four in the large one. 3 QT Saucier With Lid Sauces, risotto, and custard. 8 QT Stock Pot With Lid Pasta, stock, and chili for a crowd. SHOP THE 10-PIECE SET “You need a set. You have to have the right tools in a kitchen. The worst is having to improvise in a kitchen.” CHEF EVAN FUNKE FELIX TRATTORIA, LOS ANGELES With all six on the shelf, nobody has to boil pasta in the frying pan again. The Next Step Up Comes With a Gift The 13-Piece Set is everything in the 10-Piece, plus Carbon Steel and CeramiClad® for the jobs Stainless Clad isn’t built for. During the sale it is $388 off, and a free 7.5 QT Oval Dutch Oven (a $329 value) comes with it. Buy the 13-Piece Set Get A Free Dutch Oven Carbon Steel Griddle A flattop across two burners. 12" Carbon Steel Frying Pan The hottest sears, on the stove or the grill. 10" CeramiClad® Frying Pan Eggs and fish let go easily. SHOP THE 13-PIECE SET Discounts vary by product. The free 7.5 QT Oval Dutch Oven comes with the 13-Piece Set while supplies last. Made In 1005 East St. Elmo Road Building 2 Austin, TX 78745 View in browser|Manage preferences|Unsubscribe

Brand
Made In
Industry
Ecommerce · Kitchenware
Type
Promotional
Email
Sale / discount
Sent
Day 21 after signup
Sent at
Sat, 2:31 PM UTC
From
Made In <hello@madeincookware.com>
Sent with
SendGrid
Product gridSocial proof

See this email for your brand

Try it
  • Chef testimonial
  • Larger set gift offer
  • Final shopping CTA
  • All sale / discount email examples

    Breakdown

    Main button
    “SHOP THE 10-PIECE SET”
    Calls to action
    3 buttons, 18 links
    Length
    352 words · 2 min read
    Images
    8, incl. a GIF
    Layout
    Multi-column · Balanced
    Voice
    Informative
    Language
    English
    Fonts
    Inter
    Dark mode
    No custom styles

    Colors

    • #ffffff
    • #20211a
    • #e9e9ec
    Light emails

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